Eat Steak Flatbread for Your Ancestors' Sake, Says Taco Bell

Bloodthirsty Dioramas Serve as a Reminder

Alexandra Jardine

Published On

Jan 11, 2016

Editor's Pick

Dioramas of early man hunting for his meat make a museum visitor appreciate his steak flatbread all the more, in this ad for Taco Bell. As our horrified protagonist views depictions of terrible hunting accidents involving fierce prehistoric mammals and starving cavemen, the voiceover reminds us that "steak used to cost an arm and a leg." Thankfully, steak flatbreads are available from Taco Bell for just $1.49.

The spot, out of Deutsch L.A, was directed by Hungry Man's Dave Laden.

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Credits

Date: Jan 11, 2016

Brand :: Taco Bell

Client :: Taco Bell

Agency :: Deutsch-Los Angeles

Director :: Dave Laden

Production Company :: Hungry Man

Director, Photography :: Stephan Langensteiner

Chief Creative Officer :: Pete Favat

Director, Integrated Production :: Vic Palumbo

Executive Creative Director/Production :: Brett Craig

Group Creative Director :: Guto Araki

Creative Director :: Andy Pearson

Creative Director :: Ken Slater

Art Director :: Cheston Kwan

Copywriter :: Josh Hill

Art Director :: Robbie Wenger

Copywriter :: Ashley Crandall

Agency Producer :: Damon Vinyard

Executive Producer :: Mino Jarjoura

Managing Partner, Executive Producer :: Kevin Byrne

Line Producer :: Brian Quinlan

Visual Effects Supervisor :: Matt Trivan

Executive Producer :: Rich Rema

Visual Effects Company :: Jogger

Editor :: Isaac Chen

Editor :: Lucas Eskin

Editorial Producer :: Remy Foxx

Editorial Company :: Cut + Run

Need a credit fix? Contact the Creativity Editors

Industry

Food and Beverages

Project Type

Video