'Stranger Things' Star Gaten Matarazzo Recommends FIOS to His Neighbors in Verizon's Latest Spot
Henry-Alex Rubin Directed Spot From McCann N.Y.
Editor's Pick
The latest ad for Verizon FIOS stars Gaten Matarazzo, who plays Dustin Henderson on "Stranger Things," as a tech savvy kid who explains how fiber optic technology works to his neighbors.
Created by McCann New York and directed by Smuggler's Henry-Alex Rubin, the ad sees Matarazzo riding his bike outside a suburban house where his neighbor is unloading a new 4K TV. He's amazed to hear they don't have FIOS and stops to explain how much better devices and screens would work with a fiber optic connection.
The spot has some nice touches (like the mom who, when asked if she'd like 20 kids to be able to use the Wifi in her house, replies in horror "I do not want that") and Matarazzo does a great job of talking about the tech in a totally natural, and quirkily endearing, way. It's the second time recently Verizon has used a TV actor from a hot show: in April it debuted a campaign starring "Silicon Valley" actor Thomas Middleditch.
The ad broke during the Emmys and the campaign also includes radio, OOH, digital, social and direct mail.
Credits
- Date
- Sep 18, 2017
- Brand :
- Verizon FiOS
- Client :
- Verizon FiOS
- Agency :
- McCann-New York
- Executive Vice President, and CMO :
- Diego Scotti
- Senior Vice President, CCO :
- Andrew McKechnie
- Vice President, Creative VCM and New Product :
- Kristin Rooney
- Brand :
- Sandra Ciconte
- Marketing Manager :
- Sharon Warren
- Marketing Manager :
- Michael Shapiro
- Broadcast Production :
- Valerie Light
- Broadcast Production :
- Brendan OMalley
- Co-Chief Creative Officer :
- Tom Murphy
- Co-Chief Creative Officer :
- Sean Bryan
- Executive Creative Director :
- Dan Donovan
- Executive Creative Director :
- Mat Bisher
- Group Creative Director :
- Sherrod Melvin
- Group Creative Director :
- Jeremy Pippenger
- Group Creative Director :
- Jason Marsen
- Creative Director :
- Alexei Beltrone
- Executive Account Director :
- Dominic Whittles
- Group Account Director :
- Jason Kolinsky
- Account Director :
- Hugo Takacs
- Account Director :
- Alba Berdala
- Account Supervisor :
- William Powers
- Account Executive :
- Shirley Mok
- Assistant Account Executive :
- Gert Stepan
- Business Manager :
- Hovannes Moussati
- Integrated Producer :
- Eva Pipa
- Integrated Producer :
- Lauren Bauder
- Director Verizon Broadcast Production :
- Michele Ferone
- Editorial :
- No6
- Editor :
- James Duffy
- Editor :
- Jason McDonald
- Producer :
- Laura Molinaro
- Executive Producer :
- Corina Dennison
- Video Production :
- Charlex
- Producer :
- Ben Famiglietti
- Executive Producer :
- Alex Jarmen
- Production Company :
- SMUGGLER
- Director :
- Henry-Alex Rubin
- Co-Founder :
- Patrick Milling Smith
- Co-Founder :
- Brian Carmody
- Executive Producer :
- Drew Santarsiero
- Chief Operating Officer :
- Andrew Coln
- Producer :
- Leah Allina
- Mix :
- Paul Weiss
- Audio Producer :
- Patrick Sullivan
- Music :
- JSM Music
- Chief Creative Officer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
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