Grindr's first commercial celebrates users' kinks

Grindr hasn’t always been regarded as an inclusive platform. In 2020, the location-based dating app geared toward gay men met criticism for its ethnicity-based profile filters. It has since deleted the feature and made an effort to balance its no-holds-barred mentality with an accepting atmosphere. For its first commercial campaign, the platform showcases the diversity of its user base through its kink-forward “my tags” function.