Lionel Messi chases his dreams in Gatorade's gorgeous animated World Cup film
Buenos Aires animation house Gizmo worked on film with TBWA/Chiat/Day L.A.
By
Alexandra Jardine
Published On
Jun 06, 2018
Editor's Pick
Gatorade has made a touching animated short telling the lifestory of Argentinian soccer legend Lionel Messi, debuting to coincide with the World Cup.
The four-minute film, by TBWA/Chiat/Day, was animated by Buenos Aires studio Gizmo, with Ema Verruno, Flamboyant Paradise (duo Javier Lourenço and Antoine Quairiat) and Nico Presas as directors.
It tells the story of Messi from babyhood, when he kicks away his tears, to his boyhood in Argentina, where he shows early promise but suffers a big setback after being told he has a growth defect. However, he is visited by an adult vision of himself who tells him not to give up on his dreams. He goes to on play for Barcelona, but has both ups and downs on his way to becoming a top player; at one point, the child version of himself appears and reminds him to keep dreaming big. (He's also, briefly, seen chugging down a can of Gatorade.)
The film ends with Messi dreaming of a World Cup win for Argentina.
Credits
- Date
- Jun 06, 2018
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Brand :
- Gatorade
- Chief Creative Officer :
- Renato Fernandez
- Global Creative Director :
- Doug Menezes
- Associate Creative Director :
- Bruno Acanfora
- Associate Creative Director :
- Ariel Abramovici
- Director, Production :
- Brian O'Rourke
- Executive Producer :
- Guia Iacomin
- Senior Producer :
- Kaitlin Moore
- Associate Producer :
- Jack Cutler
- Managing Director :
- Jerico Dig Cabaysa
- Brand Director :
- Robyn Morris
- Brand Manager :
- Gabi Marino
- Brand Manager :
- Spencer Audet
- Group Planning Director :
- Scott MacMaster
- Group Planning Director :
- Martin Ramos
- Junior Planner :
- Ryan Hagen
- Business Affairs Director :
- Robin Rossi
- Talent Payment Manager :
- Kevin Castro
- Senior Traffic Operations Manager :
- Judy Brill
- Animation Company :
- Gizmo
- Director :
- Ema
- Director :
- Flamboyant Paradise
- Director :
- Nico Presas
- Executive Producer :
- Andrea Bacigalupo
- Executive Producer :
- Ema Verruno
- Production Manager :
- Eva Amuchastegui
- Production Manager :
- Daniela Kisinovsky
- Production Manager :
- Sol FernaÌndez
- Production Manager :
- Agustina Rossito
- Production Coordinator :
- Rocio Perez Lascano
- Sound Recording Coordinator :
- Marcela Cardenas
- Production Assistant :
- Agustina Moya
- Production Assistant :
- RociÌo Kancepolski
- CG Supervisor :
- Max Rocamora
- Storyboard :
- Julio Azamor
- Storyboard :
- Ivan Lublinsky
- Animation Supervisor :
- Rafael Jimenez
- Layout Artist :
- Chris Granados
- Layout Artist :
- Marco Di Monaco
- Layout Artist :
- Martin Lapetina
- Animator :
- Chris Granados
- Animator :
- Mauro Serei
- Animator :
- Pablo Lorenzo
- Animator :
- Sebastian Buitrago Carmona
- Animator :
- Ivonne Isla Solther
- Animator :
- Eugen Sasu
- Animator :
- Carolina Delgado
- Animator :
- Yuri Perrini
- Animator :
- Steven Arango
- Animator :
- Federico Gimeno
- Animator :
- Jorge Favian
- Animator :
- Fregoso Ramos
- Animator :
- Oscar Burgos
- Animator :
- Alex Figueroa
- Cloth Simulation :
- Santiago Furlong
- Character Modeling :
- Laura Serna
- Character Modeling :
- SofiÌa Gariazzo
- Character Modeling :
- Diego Rudnitzky
- Set and Props Modeling :
- Martin Girgenti
- Set and Props Modeling :
- Pablo Focareta
- Set and Props Modeling :
- Lautaro Schipizza
- Set and Props Modeling :
- Marco Di Monaco
- Rigging :
- Eduardo NuÌñez-Melgar
- Rigging :
- Felix R. Cuevas
- Rigging :
- Anderson Augusto
- Characters Texturing and Shading Artist :
- Laura Serna
- Characters Texturing and Shading Artist :
- SofiÌa Gariazzo
- Characters Texturing and Shading Artist :
- Luis De Gennaro
- Characters Texturing and Shading Artist :
- Diego Rudnitzky
- Characters Texturing and Shading Artist :
- Pablo Bellozas
- Characters Texturing and Shading Artist :
- Mauricio FernaÌndez
- Characters Texturing and Shading Artist :
- Pedro Sciammarella
- Sets and Props Texturing and Shading Artist :
- Pedro Sciammarella
- Sets and Props Texturing and Shading Artist :
- Alejandro Ghio
- Sets and Props Texturing and Shading Artist :
- Luis De Gennaro
- Sets and Props Texturing and Shading Artist :
- Pablo Focareta
- Sets and Props Texturing and Shading Artist :
- Marco Di Monaco
- Sets and Props Texturing and Shading Artist :
- Lautaro Schipizza
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Paolo Tano Giordana
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Pedro Sciammarella
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Alejandro Ghio
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Juan Ignacio Casale
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Mauricio FernaÌndez
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Marco Di Monaco
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Mariano Mendoza
- Visual Development, Lead lighting and Supervisor Lighting Artist :
- Luis De Gennaro
- Characters Design :
- Flavio Greco Paglia
- Characters Design :
- Fernando Sawa
- Characters Design :
- Pablo Romanos
- Characters Design :
- Ariel Anabitarte
- Color Key, Illustration and Matte Painting Artist :
- Flavio Greco Paglia
- Compositing Artist :
- Ignacio Arevalo
- Compositing Artist :
- Daniel Perez
- Compositing Artist :
- Andres Chouhy
- Compositing Artist :
- Paolo Tano Giordana
- Compositing Artist :
- Pedro Sciammarella
- Compositing Artist :
- Alejandro Ghio
- Compositing Artist :
- Juan Ignacio Casale
- Compositing Artist :
- Mauricio FernaÌndez
- Compositing Artist :
- Marco Di Monaco
- Compositing Artist :
- Mariano Mendoza
- Compositing Artist :
- Luis De Gennaro
- Visual Effects Artist :
- Gui Marquez
- Visual Effects Artist :
- Santiago Furlong
- Editor :
- AndreÌs Boero
- Editor :
- AndreÌs Randy
- Editor :
- Montero Bustamante
- Graphic Design :
- Josefina Llano
- Graphic Design :
- Gaston Mojo Duranovich
- Sound Design :
- Stimmung
- Executive Producer :
- Kristina Iwankiw
- Sound Designer :
- Gus Koven
- Assistant Sound Designer :
- Nick Tuttle
- Music :
- Search Party
- Music Producer :
- Meghan Currier
- Composer :
- Nicholas Wright
- Composer :
- Benny Reiner
- Mixing :
- Lime Studios
- Executive Producer :
- Susie Boyajan
- Audio Mixer :
- Mark Meyuhas
- Audio Assistant :
- Ben Tomastik
- Global Creative Director :
- Mark Peters
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