Dancing Paint and Water Visualize Sound in Mesmerizing Ad for Sony's Speakers
Film Recreates the "Cymatics" Effect
Jul 02, 2015
Sony uses "Cymatics" -- the visual representation of sound -- to make earth, water and paint dance to music in this mesmerizing film promoting its latest speaker system.
Directed by Unit9 Films' Cole Paviour, the film, set to Kiesza track "Hideaway," is designed to capture Sony's MHC-V7D speaker system's sound pressure and lighting capabilities. Paviour partnered with Unit9 innovation architect Yifei Chai to make the sound come alive using the Cymatics effect (which, discovered in 1680 by Robert Hooke, refers to the study of making sound visible, usually through controlled displacement of particles on vibrating plates or membranes). PR agency Hope & Glory worked with Unit9 on the project.
Previous sonic experiments by Sony include the stunning 2013 film Water Rock in which water droplets play a "rock version" of Pachelbel's Canon.