This Texting Conversation Reveals the Horrific Subtext of Campus Rape
Video by Mekanism Uses Phone's Autocorrect Feature to Change the Meaning
Editor's Pick
It's On Us, the national campaign to end sexual assault on college campuses, reveals the creepy subtext of rape in a texting conversation between two students in its latest video.
The video, by Mekanism, uses the autocorrect feature on smartphones to reveal what's really going on as a guy chats about his night to a friend -- for example, changing the words "that drunk chick I was talking to at the party" to "that drunk chick I was targeting" or "I had to encourage her a bit" to "I had to force her a bit."
It's On Us is a partner of nonprofit the Biden Foundation, and former Vice President Joe Biden has tweeted the campaign. Previous It's On Us work includes a video with Funny or Die in which Joe Biden crashes a frat party with Adam Levine. It also teamed up with the Ad Council for a PSA that highlighted victim-blaming.
Credits
- Date
- Mar 29, 2017
- Client:
- It's On Us
- Client:
- It's On Us
- Agency:
- Mekanism
- President and Chief Executive Offier:
- Jason Harris
- Founder/Executive Creative Director:
- Ian Kovalik
- Senior Copywriter:
- Bryan Davis
- Senior Copywriter:
- Tim Noble
- Art Director:
- Grace Hwang
- Art Director:
- Stefanie Gomez
- Director, Brand Management:
- Caroline Moncure
- Brand Manager:
- Lissa Pinkass
- Production Agency:
- Sister
- Executive Producer:
- Lee Scharfstein
- Producer:
- Jackie Backer
- Production Company:
- The Artery VFX
- Director:
- Vico Sharabani
- Executive Producer:
- Deborah Sullivan
- Producer:
- Lynzi Grant
- Lead Flame Artist:
- Asaf Yeger
- Flame Artist:
- Brendan O'Neil
- Audio Producer:
- Sticky Audio NYC
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