Puma : Karaoke

Celebrating the after-hours athlete.

Published On
Aug 05, 2010

Editor's Pick

Puma and Droga5 are bringing back the joy of being active with PUMA Social, a new initiative celebrating the athlete in all of us. Focusing on the "After Hours" athlete, late nighters who engage in ping pong, dart-throwing, foosball, karaoke and the like, the effort includes film, print, OOH, product development, online, mobile apps and even a nightclub. A spot directed by Ringan Ledwidge captures vignettes of late night victories and defeat. Puma also opened a Social club earlier this summer at South Street Seaport in New York during the World Cup and in Fall 2010 will roll outSocial-themed products/gear.

Credits

Date
Aug 05, 2010
Client:
Puma
Brand:
Puma
Agency:
Droga5-New York
Chairperson:
David Droga
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Art Director:
Amanda Clelland
Art Director:
Jesse Juriga
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Cliff Lewis
Photographer:
Aaron Farley
Photographer:
Andy Bettles

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Project Type