Keep a Child Alive : Kim Kardashian is Dead
Hollywood, R.I.P.

Editor's Pick
In honor of World AIDS Day on December 1, a handful of Hollywood's most popular Twitter users will give up their digital lives to help give real life to African and Indian HIV/AIDS sufferers, as part of the Digital Death campaign for Keep a Child Alive, created out of TBWA/Chiat/Day, New York. Celebrities like Justin Timberlake, Lady Gaga, Kim Kardashian and Usher will remove themselves from all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back"�when $1 million has been raised for Keep a Child Alive. Fans can help buy the stars back by donating to KCA through the Buy Life site, with a StickyBits app that scans Buy Life barcodes, or by texting BUYLIFE to 90999. The campaign is also accompanied by print ads featuring the participating celebrities in coffins to represent their digital deaths.
Credits
- Date
- Nov 30, 2010
- Brand :
- Keep a Child Alive
- Client :
- Keep a Child Alive
- Agency :
- TBWA/Chiat/Day-New York
- Chairman/Chief Creative Offier :
- Mark Figliulo
- Creative Director :
- Lisa Topol
- Associate Creative Director, Copywriter :
- Jonathan Marshall
- Associate Creative Director, Copywriter :
- Josh DiMarcantonio
- Associate Creative Director, Art Director :
- Eric Stevens
- Copywriter :
- Ani Munoz
- Art Director :
- Isabella Castano
- Head of Production :
- Robert Valdes
- Digital Producer :
- Josh Morse
- Print Production :
- Katherine d' Addario
- Print Production :
- Joni Adams
- Project Management :
- Rayna Lucier
- Brand Experience :
- Chris Reardon
- User Experience Designer :
- Will Weems
- Designer :
- Eric Kopicki
- Flash Developer :
- Dima Farer
- Flash Developer :
- Scott Jones
- Front-End Developer :
- Michael Bester
- Back-End Developer :
- Peter Kuang
- Front-End Developer :
- Richard Levi Brooks
- Front-End Developer :
- Jordan Farrell
- Front-End Developer :
- Matt Farmer
- Photographer :
- Markus Klinko
- Photographer :
- Indrani
- Director :
- Earle Sebastian
- Editing :
- Final Cut
- Editor :
- Sonejuhi Sinha
- Producer :
- Viet-An Nguyen
- Animation Titles :
- My Active Driveway
- Executive Producer :
- Jonny Fego
- Music :
- South Music & Sound Design
- Art Director :
- Tia Lustig
- Interactive Producer :
- Howard Howell
- Interactive Producer :
- Howard Howell
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