Elizabeth Banks directs women in highly uncomfortable situations for Tommy John
The actor captures women's bad behavior during moments of undie discomfort in spot from Preacher
Editor's Pick
Underwear brand Tommy John stakes its reputation on comfort--both for wearers and the people around them. Its "No Adjustment Needed" campaign highlighted the daily trials men face as they struggle to maintain the fit of their skivvies throughout the day. Now Tommy John is bringing its brand, and its central pitch, to women.
Directed by actor Elizabeth Banks, "Little Adjustments" depicts various women in public moments made awkward by their overzealous measures to correct their underwear struggles. Like in the menswear version, the vignettes feature familiar situations--a weekend walk, a dinner party, sitting in the car. But here, the women pull head-scratching moves and act like total jerks to friends and loved ones so they can address their undie discomfort in peace.
A 60-second spot debuted online today, and shorter cuts will roll out on TV later this year, along with print and OOH placements. Tommy John's longtime creative agency Preacher evolved the men's campaign for the women's rollout, working with production company Harvest.
Credits
- Date
- Apr 05, 2018
- Brand :
- Tommy John
- Client :
- Tommy John
- Agency :
- Preacher
- Founder :
- Tom Patterson
- Founder :
- Erin Fujimoto-Patterson
- Chief Marketing Officer :
- Josh Dean
- Director, Brand Marketing :
- Brittany Holt
- Senior Art Director :
- Fawad Khan
- Chief Creative Officer :
- Rob Baird
- Chief Executive Officer :
- Krystle Loyland
- Art Director :
- Jimmie Blount
- Copywriter :
- Joe Hartley
- Brand Manager :
- Kristen Meade
- Designer :
- Anna McCaleb
- Designer :
- Nate James
- Director, Strategy :
- Marika Wiggan
- Executive Producer :
- Stacey Higgins
- Producer :
- Rachel Kichler
- Business Affairs :
- Miiko Martin
- Production Company :
- Harvest
- Executive Producer :
- Bonnie Goldfarb
- Director :
- Elizabeth Banks
- Line Producer :
- Leslie Owen
- Casting :
- Arlene Schuster-Goss
- Casting :
- ASG Casting
- Edit House :
- Cut + Run
- Executive Producer :
- Bebe Baldwin
- Producer :
- Cecilia Melton
- Editor :
- Joel Miller
- Producer Assistant :
- Nick Kondylas
- Music :
- Marmoset Music
- Mix :
- Dusty Albertz
- Mix :
- TBD POST
- Finish House :
- Finland Finish
- Online Producer :
- Blaire Woodall
- Online Artist :
- Nick Smith
- Colorist :
- Marshall Plante
- Color :
- ntropic
- Photography :
- Alexandra Valenti
- 1st Assistant :
- Henry Han
- Hair and MakeUp :
- Erin Lee Smith
- Stylist :
- Gregory Ainsley
- Production :
- SummerJax
- Digital Tech :
- Shawn Miller
- Studio :
- Milk Studios
- Head of Production :
- Niko Whelan
- Director, Photography :
- Tim Shurstedt
- Chief Strategy Officer :
- Seth Gaffney
- Wardrobe Stylist :
- Angela Aaron
Need a credit fix? Contact the Creativity Editors