A love story goes badly wrong in Lacta's shocking film about domestic violence

Short from the Mondelez chocolate brand has gone viral in Greece

Published On
Dec 01, 2021

Editor's Pick

Romance goes horribly wrong in a shocking short film produced by Mondelez chocolate brand Lacta in Greece, created to mark the UN's International Day for the Elimination of Violence Against Women.

The Lacta brand is known for telling love stories as branded entertainment (such as 2015's "Make the Move" branded web series) but this time it subverts the genre by showing exactly what a love story shouldn't be. 

"Don't Ever Leave Me" starts off like a typical romantic fantasy, with a couple kissing happily on a beach. The man can't keep his eyes off his girlfriend; he tells her "I can't stop thinking about you" and seems passionately in love. However, quickly his possessive nature reveals itself; she can't look at another man, go out with her friends or see her family.  The relationship descends into violence and his pleas of "don't ever leave me" turn into threats, all leading up to a shocking ending. 

Created by Ogilvy Greece and directed by Greek director Argyris Papadimitropoulos, the spot ends with a warning to women to be on the lookout for the telling signs of psychological and physical abuse. It was made in cooperation with Diotima, a Greek NGO focused on gender rights and equality.

The film has gone viral in Greece, trending at number one on YouTube, coming after a rise in domestic violence cases in 2021 and 13 brutal murders of women, many of which have been characterized as crimes of passion.

Credits

Date
Dec 01, 2021
Client :
Lacta
Agency :
Ogilvy-Greece
Chief Creative Officer :
Panos Sambrakos
Group Creative Director :
Aggeliki Kornelatou
Creative Director :
Katerina Androuli
Senior Copywriter :
Daphne Martinou
Senior Art Director :
Panos Pagonis
Client Service Director :
Christina Alifakioti
Group Account Director :
Elena Vlagouli
Marketing Manager :
Athina Popof
Senior Brand Manager :
Thomas Alexopoulos
Junior Brand Manager :
Katerina Pantelopoulou
Production Company :
Foss Productions
Starring :
Christina Chila-Fameli
Starring :
Hector Liatsos
Director :
Argyris Papadimitropoulos
Producer :
Stelios Cotionis
Producer :
Michalis Alexakis
DOP :
Hristos Karamanis
Editor :
Lambis Charalambidis

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Project Type