It's Jeter's New York in Gatorade's Uplifting Tribute Ad

Weeks Before His Final Game, Player Honors Fans in NYC

Published On
Sep 18, 2014

Editor's Pick

Gatorade honors the retiring Derek Jeter in this heartwarming ad that captures #2 walking the streets of New York just before a Yankees homegame. Directed by Smuggler's Henry-Alex Rubin, the black and white spot was shot in just a few hours, just before a home game in July. It shows Mr.Jeter giving props to his fans for all the support they've given him throughout his 20-year career, including a nearby bar owner who had been wondering when he would ever stop in. "You never invited me," the athlete tells him. To add to the nostalgia factor, Frank Sinatra's classic tune "My Way," backs the story.

The campaign also includes print running in the New York Daily News, Sports Illustrated and the New York Times.

The ad was recently nominated for a 2015 Outstanding Commercial Emmy.


Sep 18, 2014
Brand :
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Director :
Henry-Alex Rubin
Production Company :
Chief Creative Officer :
Stephen Butler
Executive Creative Director :
Brent Anderson
Creative Director :
Renato Fernandez
Senior Copywriter :
Nick Ciffone
Executive Producer :
Sarah Patterson
Producer Assistant :
Garrison Askew
Managing Director :
Peter Ravailhe
Brand Director :
Sarah Lamberson
Brand Manager :
Robyn Baker
Sports Marketing :
Erika Buder
Group Planning Director :
Scott MacMaster
Planning Director :
Martin Ramos
Creative Planner :
Rebecca Harris
Junior Planner :
Matt Bataclan
Business Affairs Director :
Linda Daubson
Senior Business Affairs Manager :
Laura Drabkin
Talent Manager :
Mirielle Smith
Traffic Manager :
Jerry Neill
Project Manager :
Parker Adame
Production Company :
Director :
Henry-Alex Rubin
Partner :
Patrick Milling Smith
Partner :
Brian Carmody
Chief Operating Officer :
Lisa Rich
Executive Producer :
Lisa Tauscher
Head of Production :
Andrew Colon
Producer :
Drew Santarsiero
Director, Photography :
Enrique Chediak
Editorial :
Rock Paper Scissors
Executive Producer :
Dave Sellars
Editor :
Damion Clayton
Post Effects :
The Mill
Executive Producer :
Enca Kaul
Producer :
Melody Alexander
Production Coordinator :
David Lawrence
2D Lead :
Jason Bergman
3D Lead Artist :
Wyatt Savarese
3D Lead Artist :
Nick Lines
3D Artist :
Hassan Taimur
Music :
"My Way" "Nothing But the Best (Remastered)" Frank Sinatra
Music Editor :
Suzane Peric
Sound Design and Final Mix :
Lime Studios
Mixer and Sound Designer :
Rohan Young
Executive Producer :
Jessica Locke
Senior Art Director :
Dave Estrada

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