It's Jeter's New York in Gatorade's Uplifting Tribute Ad
Weeks Before His Final Game, Player Honors Fans in NYC
Editor's Pick
Gatorade honors the retiring Derek Jeter in this heartwarming ad that captures #2 walking the streets of New York just before a Yankees homegame. Directed by Smuggler's Henry-Alex Rubin, the black and white spot was shot in just a few hours, just before a home game in July. It shows Mr.Jeter giving props to his fans for all the support they've given him throughout his 20-year career, including a nearby bar owner who had been wondering when he would ever stop in. "You never invited me," the athlete tells him. To add to the nostalgia factor, Frank Sinatra's classic tune "My Way," backs the story.
The campaign also includes print running in the New York Daily News, Sports Illustrated and the New York Times.
The ad was recently nominated for a 2015 Outstanding Commercial Emmy.
Credits
- Date
- Sep 18, 2014
- Brand :
- Gatorade
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Director :
- Henry-Alex Rubin
- Production Company :
- Smuggler
- Chief Creative Officer :
- Stephen Butler
- Executive Creative Director :
- Brent Anderson
- Creative Director :
- Renato Fernandez
- Senior Copywriter :
- Nick Ciffone
- Executive Producer :
- Sarah Patterson
- Producer Assistant :
- Garrison Askew
- Managing Director :
- Peter Ravailhe
- Brand Director :
- Sarah Lamberson
- Brand Manager :
- Robyn Baker
- Sports Marketing :
- Erika Buder
- Group Planning Director :
- Scott MacMaster
- Planning Director :
- Martin Ramos
- Creative Planner :
- Rebecca Harris
- Junior Planner :
- Matt Bataclan
- Business Affairs Director :
- Linda Daubson
- Senior Business Affairs Manager :
- Laura Drabkin
- Talent Manager :
- Mirielle Smith
- Traffic Manager :
- Jerry Neill
- Project Manager :
- Parker Adame
- Production Company :
- Smuggler
- Director :
- Henry-Alex Rubin
- Partner :
- Patrick Milling Smith
- Partner :
- Brian Carmody
- Chief Operating Officer :
- Lisa Rich
- Executive Producer :
- Lisa Tauscher
- Head of Production :
- Andrew Colon
- Producer :
- Drew Santarsiero
- Director, Photography :
- Enrique Chediak
- Editorial :
- Rock Paper Scissors
- Executive Producer :
- Dave Sellars
- Editor :
- Damion Clayton
- Post Effects :
- The Mill
- Executive Producer :
- Enca Kaul
- Producer :
- Melody Alexander
- Production Coordinator :
- David Lawrence
- 2D Lead :
- Jason Bergman
- 3D Lead Artist :
- Wyatt Savarese
- 3D Lead Artist :
- Nick Lines
- 3D Artist :
- Hassan Taimur
- Music Editor :
- Suzane Peric
- Sound Design and Final Mix :
- Lime Studios
- Mixer and Sound Designer :
- Rohan Young
- Executive Producer :
- Jessica Locke
- Senior Art Director :
- Dave Estrada
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