Marvel's Avengers pitch 'Superior Seminars' online classes in super hero Masterclass parodies
Iron Man teaches beaming, and Ms. Marvel and the Hulk get their smashing on
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Lockdown has led many people to pick up new skills—baking, biking, a second language. At-home learning is big business now, and ubiquitous autoplay ads for Masterclass tout the expertise of celebrities like Natalie Portman, celebrity chefs like Gordon Ramsay and tastemakers like Anna Wintour.
But none of them can explain exactly where to place a particle beam for maximum carnage.
A series of new spots for the “Marvel’s Avengers” video game recruits Marvel Cinematic Universe staples Iron Man and The Hulk for their own “Superior Seminars” trailers. Learn how to master the superhero landing, aim for the face and, of course, smash.
Ms. Marvel, who has hammers for hands, also gets a trailer that showcases all the ways she—and ostensibly a viewer—can turn a body into a weapon, though that’s made easier by ignoring fundamental rules of conservation of mass.
The spots use CGI footage from the video game and are directed by Jordan Vogt-Roberts via RSA Films, Ridley Scott’s production company. It’s also some of the first work from BBH New York led by Chief Creative Officer Rafael Rizuto, who joined the agency from TBD in April. Industrial Light & Magic leaned on its experience with the Marvel characters to create the visual effects, and Skywalker Sound handled sound design.
The campaign also includes a CGI trailer for the Crystal Dynamics and Square Enix game, which is available on PlayStation 4, Xbox One, PC and Stadia and will get PlayStation 5 and Xbox Series X later this year.
Credits
- Date
- Sep 15, 2020
- Client :
- Marvel
- Client :
- Crystal Dynamics
- Client :
- Square Enix Co., Ltd.
- Agency :
- BBH-New York
- Chief Creative Officer :
- Rafael Rizuto
- Executive Creative Director :
- Jonathan Mackler
- Group Creative Director :
- Lucas Bongioani
- Creative Director :
- Diego Fonseca
- Creative Director :
- Scott Cooney
- Associate Creative Director :
- Hora Somani
- Associate Creative Director :
- Bruno Francino
- Senior Copywriter :
- Ben Cascella
- Designer :
- Lukas Weber
- Head of Production :
- Brooke Kaylor
- Managing Partner :
- L Parker Barnum
- Group Account Director :
- Ali Cornford
- Account Supervisor :
- Dylan Roley
- Account Manager :
- Becky Tanner
- Head of Planning :
- Tom Callard
- Strategist :
- Dylan Fauss
- Director :
- Jordan Vogt-Roberts
- Executive Producer :
- Buddy Brakha
- Executive Producer :
- Jordan Vogt-Roberts
- Producer :
- Julien Lemaitre
- Associate Producer :
- Bryan Chojnowski
- Senior Producer :
- Katherine Farrar Bluff
- Associate Producer :
- Karen Kelly
- VFX Producer :
- Jeff White
- Animation Supervisor :
- Scott Benza
- CG Supervisor :
- Bruno Baron
- Production Manager :
- Lauren Fong
- Associate Production Manager :
- Nick Johnson
- Editor :
- Ian Mackenzie
- Assistant Editor :
- Cooper McLane
- Executive Producer :
- Gina Pagano
- Sound Design :
- Al Nelson
- ADR Supervisor :
- Gwendolyn Whittle
- Audio Engineer/Mix :
- Pete Horner
- Audio Engineer/Record :
- Rob Difondi
- Sound Design :
- William McGuigan
- Iron Man Voice over :
- Nolan North
- Captain America Voice over :
- Jeff Schine
- Kamala Khan Voice over :
- Sandra Saad
- Original Composition :
- Sizzer Music
- Editor :
- Jim Schwartz
- Producer :
- Marc Baill
- Business Affairs :
- Librado Sanchez
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