Rebel Wilson wants singles to get a 'heart-on' in new Match campaign

The spots feature the comedian as a podcast host dispensing advice to lovelorn listeners

Published On
Jul 30, 2019

Editor's Pick

Rebel Wilson is so fed up with terrible dates that she’s started her own love advice podcast. Well, that’s the conceit behind dating site Match’s new campaign, which puts Wilson behind the mic in a series of digital spots that showcase her improvisational comedic stylings.

 

She records in a dimly-lit studio decorated with calming tchotchkes, like a hot pink neon sign that says “heart un-breaker” and a frame reserved for an inspirational quote. In each of six short episodes from 72andSunny, she tackles a different difficulty of online dating. In one spot, she expresses her dating frustrations with guttural howls and growls, while statistics from a new report by Match detail the sobering numbers.

 

She examines late-night texts, much to her chagrin, and drops hot tips for profiles (like keeping your shirt on in your profile pic).

 

Like a radio DJ, her props come and go, from buzzers to gongs and meditation bowls. Each spot opens with a jingle, “Let’s make love with Rebel!” and she signs off each video with a quip. Her signature dirty-adjacent humor is on full display, as she continually encourages daters looking for to get a “heart on.” (Try saying it with an Australian accent.)

 

The campaign is timed with the release of Match’s ninth Singles in America survey, which followed more than 5,000 people to determine their dating and sex habits.

Credits

Date
Jul 30, 2019
Agency:
72andSunny
Production:
Caviar
Director:
Neal Brennan
Editorial:
Cut+Run
Editor:
Frank Effron
Music:
Mean Machine
Post/VFX:
The Mission

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