ComEd : MetamorFridges - One-Room Motor Home
Cool art.
Published On
Jul 19, 2012
Editor's Pick
To promote ComEd's "Fridge and Freezer Recycle Rewards" program, Leo Burnett turned used refrigerators into usable works of art, that will be on display on Michigan Avenue in Chicago through August 19. The fridges were turned into some pretty amazing useful objects: A photo booth, cell phone charging station and even a one-room motor home. It's a roundabout way to get consumers to think about the costs of having a second working fridge, but it makes for some pretty great imagery.
Credits
- Date
- Jul 20, 2012
- Brand :
- ComEd
- Client :
- ComEd
- Agency :
- Leo Burnett-Chicago
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Project Type