Michael B. Jordan takes NBA Lane all the way to the arena in 75th Anniversary Finals ad
Star looks back on the legacy of champions in final chapter of 75th anniversary celebration that broke ahead of Game 1 of the NBA Finals
Actor Michael B. Jordan continues down NBA Lane—all the way to the arena—in the league’s 75th anniversary kick-off spot for this year’s finals.
An extended-length ad, entitled "The Final Delivery" broke this week just in time for Game 1 of the Boston Celtics—Golden State Warriors face-off. It continues the celebration that began last October with a spot depicting Jordan driving the “Hoops Bus” through an idyllic neighborhood filled with NBA legends. Eight months later, Jordan is now steering a souped-up golf cart through the halls of the Finals arena, reminiscing about nail-biting moments of Finals past and encountering the greats once again.
Legendary Lakers player and coach (and inspiration for the NBA logo) Jerry West dishes with former Lakers star-turned-commentator James Worthy; former Boston Celtics legend Paul Pierce takes a selfie with a young fan, and Dallas Mavericks vet Dirk Nowitzki joins Jordan in unveiling the newly revamped Larry O’Brien, encased in its iconic Louis Vuitton trunk.
The spot once again was created out of Translation and directed by Brendan and Emmett Malloy via Superprime.
The NBA also created a film going behind the scenes of the production featuring the Malloys, Jordan and the other stars.
The campaign also includes the“ NBA Lane Experience” in Meta’s Horizon Worlds, which recreated NBA Lane in virtual reality. There, fans can partake in games including a free throw shoot-out and a low-gravity dunk contest. Gamers can also watch game highlights and player interviews, shown on a giant screen, and even take selfies holding the Larry O’Brien trophy in the NBA Trophy Room. The experience will be available through the end of June.
- Jun 03, 2022
- Client :
- Agency :
- Director :
- The Malloys
- Production Company :
Need a credit fix? Contact the Creativity Editors