Optimum Coins a New Word to Describe the Feeling You Get When You Get Optimum
'MID-WULS' also spells out company's phone number
Jun 13, 2013
It's hard for people to remember phone numbers, so companies often make sure their numbers spell something that's easily recognizable. Unfortunately for cable/phone/internet company Optimum, their digits spell out "Midwuls." It didn't mean anything -- unless Mother New York decided that it was the amazing feeling you get when you, say, get a great deal on phone, television and internet. To support the commercial, there's even a Tumblr, a Shop, and of course, the great decided: an Urban Dictionary entry.