This naughty Norwegian ad puts a new spin on the Virgin Birth

The mailman plays a vital role in postal service spot by Oslo agency Pol

Published On
Dec 04, 2019

Editor's Pick

A spot for Norway's postal service puts a new spin on the Virgin Mary's "Immaculate" conception by revealing the role the postal service might have played in the Christmas story.

According to Posten Norge, in the Norwegian translation of the Christmas Gospel from 1930, it says that the decree from Emperor Augustus ordering everyone to register in their home town was sent "by courier." So, the spot, by Oslo agency Pol, takes a look at the role of this courier, or mailman, as he delivers a scroll addressed to Mary and Joseph. As Mary opens the door, she looks particularly taken with the blond carrier—and nine months later her light-haired baby is born. (The ad just about stays the right side of offending Christians by saying that it wasn't really how it happened "in those days.")

The spot no doubt is likely to, at the very least, ruffle some feathers, but "the goal of the Christmas campaign is to create awareness about Posten in a warm, humorous and surprising way," said Posten Marketing Director Monica Solberg in a statement.


Dec 04, 2019
Client :
Posten Norge
Agency :
Marketing Director :
Monica Solberg
Campaign Manager :
Hege Barbara Aarhus
Copywriter :
Rikke Sofie Jacobsen
Art Director :
Sara Marie Hoedneboe
Art Director :
Anette Bellika Finnanger
Copywriter :
Petter Bryde
Account Director :
Marius Eriksen
Account Manager :
Kristin E.B. Scheele
Designer :
Thomas Eklo Skaara
Film Production :
Einar Film
Director :
Filip Nilsson
Producer :
Henriette Loeberg Carlsen
Producer :
Krister Svensli
Photo :
Niklas Johansson
Set Design :
Lina Nordqvist
Editor :
Peter Brandt
Otto Thorbjornsen
Music Composer :
Johannes Ringen
Sound Editorial Company :
Sound Editor :
Petter Fagelund
Online :
Online :
Christian Vaardal
Direction and Photo SoMe :
Nicolas Peyrau
Editor SoMe :
Einar Christian Lindstoel
Post Production SoMe :
Cyril Boije

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