Awesome female athletes get fierce in a spot by Nike Italy
Georgia Hudson directs stars including Bebe Vio and Sara Gama
Feb 06, 2019
Nike profiles a series of awesome, fierce Italian female athletes in a new spot from its Italian arm.
The ad, by Wieden & Kennedy London, stars Paralympic fencing champion, Bebe Vio, who opens and closes the action with a fearsome roar looking scarred and determined and telling us "even a crazy dream is possible."
It goes on to feature athletes including soccer stars Sara Gama and Benedetta Glionna; basketball player; Ilaria Panzera; sprinters Ayomide Folorunso and Raphaela Luduko, Maria Benedicta Chigbolu and Libania Grenot; fencer, Rossella Fiamingo; motocross champion Kiara Fontanesi and ballerina Valentina Vernia. They will also be acting as ambassadors for the Nike brand as it seeks to spread the campaign message to a new generation of Italian women.
Georgia Hudson of Park Pictures directed the spot, which has plenty of attitude, stylish choreography and some glimpses of iconic Milan locations.