Interactive Billboard Takes Norwegians on a Live Taxi Ride Through NYC
Norwegian Airlines' Digital Screen Connected Oslo Mall-goers With a Manhattan Cab
Dec 19, 2014
To promote its direct long-haul service to New York, Norwegian Airlines invited shoppers in an Oslo mall to take a virtual taxi ride around Manhattan. Agency M&C Saatchi Stockholm and production company Stopp erected an interactive digital screen that connected live with a custom-designed Norwegian taxi. People who took part could choose where to go, and control the 360 degree live stream camera on the roof of the car while the driver gave them stories, information and funny anecdotes about the city.