Oreo built a vault to protect itself from global destruction

Before Asteroid 2018VP1 hits, the cookie brand is saving itself for posterity

Published On
Oct 23, 2020

Editor's Pick

In seemingly perfect concert with the upcoming U.S. election, there’s been a lot of chatter about an asteroid hurtling toward the Earth by November 3rd—as if we need another catastrophe to plague us in the middle of a pandemic, racial strife and political conflict. 

Though NASA insists that the space rock, also known as 2018VP1, poses no real threat to us (there’s only a .41% chance the celestial object will enter the Earth’s atmosphere on Nov. 2), OREO has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it. 

That’s because OREO has created an asteroid-proof compound in Svalbard, Norway, where it has safely tucked away the cookie’s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow).

The sample sandwiches are also wrapped in mylar, so they’d be able to withstand a deep freeze or heat of an asteroid collision (from -80 degrees to 300 degrees Fahrenheit) as well as other environmental interference like chemicals, moisture, or air. 

To promote the vault, OREO released a film "documenting" that it does, in fact, really exist. It captures a Norwegian architect named Markus Thorland and his quest to build the structure. As he takes in his final creation, he shares a little bit about what drives him: "People see me, think I'm always confident, always on top of things, but really, behind all this, I'm just a scared little boy ... It would be a shame for the world to end, but it's a pretty good vault." 

The idea was conceived by agency The Community, with social led by 360i and PR via Weber Shandwick. Inspiration for the idea came from “seed vaults” around the globe that are designed to protect seeds of different crops in the face of global disasters.  



Oct 23, 2020
Client :
Agency :
The Community
Agency :
PR Agency :
Weber Shandwick
Chief Idea Officer :
Joaquin Molla
Chief Idea Officer :
Jose Molla
Chief Creative Office New York :
Frank Cartagena
Executive Creative Director :
Ramiro Raposo
Executive Creative Director Writer :
Ian Reichenthal
Associate Idea Director :
Federico Diaz
Writer :
Nick Divers
VP Managing Director :
Marci Miller
Senior Brand Lead :
Tiffany Kimicata
Brand Coordinator :
Gabriela Rodriguez
EVP Head of Integrated Production :
Laurie Malaga
Executive Producer :
Chris Parke
Senior Director of Business Affairs :
Natalie Greenman
Business Affairs Manager :
Tina Thorland
Senior Director :
Justin Parnell
Marketing Director Equity :
Marion Saenen
Brand Manager :
Olympia Portale
Production Specialist :
Beth McMorrow
Production :
World War Seven
Partner/Director :
David Shafei
Executive Producer :
Josh Ferrazzano
Head of Production :
Megan Pfaffenroth
Line Producer :
Michael Mitchell
Edit :
Editor :
Nick Divers
Executive Producer :
Gina Pagano
Assistant Editor :
Kenneth Munoz
Chief Creative Officer :
Menno Kluin
Design Director :
Brian Gartside
Group Director Social Creative Lab :
Peter Wood
Art Director Social Creative Lab :
Leigh Stolarz
Copywriter Social Creative Lab :
Daniel Freeda
Senior Designer :
Sophia Del Plato
Head of Integrated Production :
Carissa Ranelycke
Senior Producer :
Adrienne Darnell
Head of Graphics Studio :
John Kinsella
VP of Social & Influencer Marketing :
Kristin Maverick
Senior Social Strategist :
Eden Lipke
Group Account Director :
Joshua Safran
Associate Account Director :
Lindsay Kennedy
Project Manager :
Kevin Tamayo
Photographer :
Josh Dickinson
Music :
Duotone Audio Group
Executive Producer :
Ross Hopman
Producer :
Gio Lobato
Composer :
Jordan Lieb
Color :
The Mill
Colorist :
Fergus McCall
Senior Producer :
Megan Rumph
Production :
SR. Post Production Manager :
Sharon Campos
Post Producer :
Amber Pena
VFX Artist :
Rudel Reyes
Finishing Artist :
David Cabestany
Animator/Finishing Artist :
Jesse Perez
Sr. Audio Engineer :
Jeannine Guenther
Production :
Heard City
Re-Recording Mixer :
Jeremy Siegel

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