Stroller brand Quinny made a couture collection for parents
Items on show at Milan Fashion Week included a 'Power Nap' dress and a suit with stains built in
Oct 09, 2019
Stroller brand Quinny made its runway debut at Milan Fashion Week this year, with a couture collection inspired by modern parenting.
Created by the New York and Amsterdam-based agency SuperHeroes , the "Parenting Couture" collection included a "Power Nap"-themed dress designed to sleep in after a rough night with your baby, a multi-pocket jumpsuit designed for carrying all your kiddie paraphenalia and a business suit with stains "built in" to the design. SuperHeroes asked Dutch fashion designer Marlou Breuls to create the collection, inspired by the elements and design of Quinny's strollers.
The collection could be seen both on the runway and on the streets of Milan. Niek Eijsbouts, creative director at SuperHeroes, says it "captures the essence of the brand: strollers for people who happen to be parents."