Stroller brand Quinny made a couture collection for parents

Items on show at Milan Fashion Week included a 'Power Nap' dress and a suit with stains built in

Published On
Oct 09, 2019

Editor's Pick

Stroller brand Quinny made its runway debut at Milan Fashion Week this year, with a couture collection inspired by modern parenting.

Created by the New York and Amsterdam-based agency SuperHeroes , the "Parenting Couture" collection included a "Power Nap"-themed dress designed to sleep in after a rough night with your baby, a multi-pocket jumpsuit designed for carrying all your kiddie paraphenalia and a business suit with stains "built in" to the design. SuperHeroes asked Dutch fashion designer Marlou Breuls to create the collection, inspired by the elements and design of Quinny's strollers.

The collection could be seen both on the runway and on the streets of Milan. Niek Eijsbouts, creative director at SuperHeroes, says it "captures the essence of the brand: strollers for people who happen to be parents."


Oct 09, 2019
Client :
Agency :
Creative Director :
Niek Eijsbouts
Creative :
Fede Botella Padilla
Creative :
Diego Lauton de Oliveira
Strategy :
Daniel Vargas
Account Director :
Marieke Fit
Account Director :
Django Weisz Blanchetta
Account Manager :
Jennifer Harris
Client :
Nina Rosenthal
Client :
Chloe Flynn
Client :
Carmen Mira Medina
Agency Producer :
Severien Jansen
Design :
Nando Pawirodikromo
Design :
Luciano Jardim
Motion Design :
Huy Nguyen
Photography & Videography :
Jeroen Baars
Fashion Designer :
Marlou Breuls
Assistant :
Annelijn Hartevelt
Footwear Design :
Naomi Hille
Footwear Design :
Anousjka Roben

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Project Type