Dove Restyles Its Bottles to Look Like 'Real' Body Shapes

Limited-Edition Pack Designs Underline 'Real Beauty' Message

Published On
May 04, 2017

Editor's Pick

Dove's latest effort in its "Real Beauty" campaign extends to its packaging; to underline its message about beauty diversity, the brand created limited-edition versions of body wash bottles representing different body shapes and sizes.

Each of the six designs of "Real Beauty Bottles," created by Ogilvy London, has a different combination of size, curves and edges. Dove produced 6,800 bottles across three Unilever plants, and they have been sent to fans of the brand and beauty influencers in 15 different countries. So far, social media posts on the bottles have appeared in countries including France, Canada and Russia.

Sophie Galvani, Dove Global Brand Vice President, said in a statement: "Celebrating real beauty is at the heart of everything we do. We wanted to take it a step further and into the products themselves, using this to express our passion for beauty diversity. Just like the real women who feature in our advertising, now our product comes in all shapes and sizes as well."

Credits

Date
May 04, 2017
Brand:
Dove
Client:
Dove
Agency:
Ogilvy-London
Global Executive Creative Director:
Andre Laurentino
Executive Creative Director:
Gerald Lewis
Chief Creative Officer:
Emma De La Fosse
Chairperson:
Charlie Wilson
Creative:
Lorenzo Spadoni
Global Executive Creative Director:
Mauro Rodriguez
Design Director:
Dave Towers
Producer:
Victoria Smith
Managing Director:
Cathy Saidiner
Managing Partner:
Neil Yoxall
Global Business Partner:
Sam Pierce
Global Account Director:
Georgina Howard
Account Manager:
Catherine Flint
Account Manager:
Annabelle Bould
Account Executive:
Zareen Siddiqui
Photographer:
Rick Guest
Photographer:
Frankie Lodge
Director, Photography:
Steve Langmanis
Editor:
Tom Werber
Music Production:
The Huntsmen
Music Production:
Phil Lawlor
Executive Vice President:
Steve Miles
Global Vice President:
Sophie Galvani
Global Brand Director:
Dinara Bekmansurova
Global Senior Communications Manager:
Claudia Tezcan

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