Dove's latest effort in its "Real Beauty" campaign extends to its packaging; to underline its message about beauty diversity, the brand created limited-edition versions of body wash bottles representing different body shapes and sizes.
Each of the six designs of "Real Beauty Bottles," created by Ogilvy London, has a different combination of size, curves and edges. Dove produced 6,800 bottles across three Unilever plants, and they have been sent to fans of the brand and beauty influencers in 15 different countries. So far, social media posts on the bottles have appeared in countries including France, Canada and Russia.
Sophie Galvani, Dove Global Brand Vice President, said in a statement: "Celebrating real beauty is at the heart of everything we do. We wanted to take it a step further and into the products themselves, using this to express our passion for beauty diversity. Just like the real women who feature in our advertising, now our product comes in all shapes and sizes as well."