Dove Restyles Its Bottles to Look Like 'Real' Body Shapes
Limited-Edition Pack Designs Underline 'Real Beauty' Message
Editor's Pick
Dove's latest effort in its "Real Beauty" campaign extends to its packaging; to underline its message about beauty diversity, the brand created limited-edition versions of body wash bottles representing different body shapes and sizes.
Each of the six designs of "Real Beauty Bottles," created by Ogilvy London, has a different combination of size, curves and edges. Dove produced 6,800 bottles across three Unilever plants, and they have been sent to fans of the brand and beauty influencers in 15 different countries. So far, social media posts on the bottles have appeared in countries including France, Canada and Russia.
Sophie Galvani, Dove Global Brand Vice President, said in a statement: "Celebrating real beauty is at the heart of everything we do. We wanted to take it a step further and into the products themselves, using this to express our passion for beauty diversity. Just like the real women who feature in our advertising, now our product comes in all shapes and sizes as well."
Credits
- Date
- May 04, 2017
- Brand :
- Dove
- Client :
- Dove
- Agency :
- Ogilvy-London
- Global Executive Creative Director :
- Andre Laurentino
- Executive Creative Director :
- Gerald Lewis
- Chief Creative Officer :
- Emma De La Fosse
- Chairperson :
- Charlie Wilson
- Creative :
- Lorenzo Spadoni
- Global Executive Creative Director :
- Mauro Rodriguez
- Design Director :
- Dave Towers
- Producer :
- Victoria Smith
- Managing Director :
- Cathy Saidiner
- Managing Partner :
- Neil Yoxall
- Global Business Partner :
- Sam Pierce
- Global Account Director :
- Georgina Howard
- Account Manager :
- Catherine Flint
- Account Manager :
- Annabelle Bould
- Account Executive :
- Zareen Siddiqui
- Photographer :
- Rick Guest
- Photographer :
- Frankie Lodge
- Director, Photography :
- Steve Langmanis
- Editor :
- Tom Werber
- Music Production :
- The Huntsmen
- Music Production :
- Phil Lawlor
- Executive Vice President :
- Steve Miles
- Global Vice President :
- Sophie Galvani
- Global Brand Director :
- Dinara Bekmansurova
- Global Senior Communications Manager :
- Claudia Tezcan
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