Booking.com Tries to Turn Your New Year's Resolutions Into Reservations
'Resolution Translator' App Promises to Find the Right Trip for You
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As well as being the month for making New Year's Resolutions, January is one of the peak times of year to book a vacation. Travel site Booking.com has decided to combine the two with the Resolution Translator, an online and mobile app that "translates" your resolutions.
Simply type in what you want to do in 2016, and the tool suggests a suitable break, although perhaps with a little twist. For example, if you want to get fit, it might suggest a safari in Cape Town to work out those muscles, rather than a running holiday. You can share the result on social media. It's not completely foolproof -- typing in that you want to write a book receives the answer "is napping a hobby too?" -- but it's a fun idea that should at least get you thinking about what kind of vacation you might take this year.
Wieden & Kennedy Amsterdam created the campaign, with StinkDigital working on the Resolution Translator. W&K also made a movie-style trailer, seen here, to promote it.
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Credits
- Date
- Jan 05, 2016
- Brand :
- Booking.com
- Client :
- Booking.com
- Agency :
- Wieden & Kennedy-Amsterdam
- Chief Marketing Officer :
- Pepijn Rijvers
- Head of Brand :
- Manuel Douchez
- Brand Communications Director :
- Andrew Smith
- Brand Director :
- Ash Choudhury
- Senior Brand Communications Manager :
- Diana Marcela Agudelo Hernandez
- Senior Digital Brand Manager :
- Luis Ortiz
- Brand Specialist :
- Robert Schreuders
- Media Planning Director :
- Anoeska van Leeuwen
- Media Planner :
- Kelly Lee
- Media Specialist :
- Marie Lootvoet
- Head of Social Media :
- Julian Poole
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Genevieve Hoey
- Creative Director :
- Sean Condon
- Art Director :
- Jeffrey Lam
- Copywriter :
- David Neevel
- Head of Broadcast Production :
- Joe Togneri
- Director, Interactive Production :
- Kelsie Van Deman
- Broadcast Producer :
- Chayenne de Witte
- Interactive Producer :
- Matthew Ravenhall
- Strategic Planner :
- Emma Wiseman
- Communications Planner :
- Josh Chang
- Group Account Director :
- Blake Harrop
- Account Director :
- Aitziber Izurrategui
- Account Manager :
- Caroline-Melody Meyer
- Head of Design :
- Joe Burrin
- Designer :
- Thomas Payne
- Project Manager :
- Jackie Barbour
- Project Manager :
- Stacey Pruden
- Business Affairs :
- Emilie Douque
- Production Company :
- Brenninkmeijer & Isaacs
- Director :
- Camille Herren
- Director, Photography :
- Marc de Meijer
- Producer :
- Yvonne Knook
- Executive Producer :
- Jelani Isaacs
- Editing Company :
- W+K Amsterdam
- Editor :
- Quentin van den Bossche
- Audio Post :
- Wave Amsterdam
- Sound Designer/Mixer :
- Alex Nicholls-Lee
- Studio Producer :
- Mirjam Gevers
- Studio Producer :
- Ben Tomlin
- Artist/Title :
- Epic Hunger Resolutions
- Music Company :
- Amp.Amsterdam - Music Consultancy and Music Licensing
- Post Production :
- Glassworks Amsterdam
- Lead Flame Artist :
- Morten Vinther
- Flame Artist :
- Kyle Obley
- Flame Assistant :
- Hugo Rodriquez
- Grading :
- Matt Hare
- Producer :
- Jane Bakx
- Interactive Production Company :
- Stink Studios
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