This airline made a travel show aimed at aliens--and beamed it into space
W&K Amsterdam's 'Visit Earth' for Russia's S7 introduces space visitors to nature, art, love and more
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Russia's S7 Airlines has come up with an unusual way to promote world travel--it produced a TV series aimed at introducing aliens to Planet Earth, and actually beamed it into space.
Created by agency Wieden & Kennedy Amsterdam, the branded content series "Visit Earth" first aired in Russia at the end of last year, and has now been translated into English. Six 12 minute-long episodes, hosted online, introduce its viewers to different aspects of life on Earth--Nature, Food, Parties, Art, Sport and Love-- as if they’ve never experienced them before. They feature wittiy scripts and some quirky footage -- the production team traveled to Iceland, Italy, Japan, Thailand and Russia and found obscure stories featuring Italian cheese bowlers and Icelandic nudists.
The films, directed by Mackenzie Sheppard via Popcorn, merge real travel footage with graphics, comedic narration and even commercials for things like gravity, air and dumplings. W&K Amsterdam developed the idea, wrote the scripts and led a second director unit. The agency also led on editing, produced the animation and titles and composed several musical pieces.
The series was beamed into space on November 23 by Bauman Moscow State Technical University with an RT 7.5 radio telescope and a specially developed transmitter. The signal is expected to reach exoplanet Gliese 581c in 20 years.
So far, the films have had over 35 million views (on this world, that is), and as part of the campaign, Russians could also become "Earth Ambassadors" and create travel guides for aliens for a chance to win airline tickets. There are no details so far on whether actual aliens have seen the films (or can even understand human-speak, for that matter).
Eleonora Romanova, marketing director at S7 Airlines, says: "The mission of the S7 Airlines brand is to inspire people to travel. Nowadays, with TV views decreasing and younger audiences turning more to online platforms, unusual content is increasingly in demand. This presented us with an opportunity to engage and inspire our audience in a different way. "
Credits
- Date
- Mar 05, 2019
- Client :
- S7 Airlines
- Agency :
- Wieden & Kennedy-Amsterdam
- VP Operations :
- Tatiana Fileva
- Marketing Director :
- Eleonora Romanova
- Marketing Communications Director :
- Natalia Kozlova
- Brand Manager :
- Kristina Slavnikova
- Head of Creative Group :
- Konstantin Belyakov
- Head of Production Group :
- Alexey Krasnov
- Production Manager :
- Maria Artemchuk
- Head of PR :
- Anna Bazhina
- Head of Direct Communications :
- Elmira Agaeva
- PR :
- Anna Bazhina
- Head of B2C Communications :
- Yana Chupina
- Media Group Head :
- Irina Nekrasova
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Evgeny Primachenko
- Creative Director :
- Joe Burrin
- Art Director :
- Emma Mallinen
- Copywriter :
- Chris Taylor
- Head of Integrated Production :
- Joe Togneri
- Broadcast Producer :
- Jaime Tan
- Broadcast Producer :
- Pavel Ananich
- Group Account Director :
- Kirk Johnsen
- Account Director :
- Jorge Fesser
- Account Manager :
- Yulia Prokhorova
- Head of Planning :
- Martin Weigel
- Planner :
- Alex Janneau
- Comms Strategist :
- Jocelyn Reist
- Art Buyer :
- Rachel Perry
- Head of Design :
- Joe Burrin
- Studio Director :
- Lizzie Murray
- Motion Designer :
- Gustav von Platen
- Studio Artist :
- Noa Redero
- Project Manager :
- Katie Finn
- Project Manager :
- Cory Chonko
- Business Affairs :
- Akvilina Jaskunaite
- Production Company :
- Popcorn Brain
- Director :
- Mackenzie Sheppard
- Director of Photography :
- Ian Avery Holliday
- Producer :
- Tjalf Melle van Dijkhuizen
- Producer :
- Stefany Rietkerk
- Executive Producer :
- Diego Molina
- Executive Producer :
- Daniel Bruce
- Editing Company :
- Ambassadors
- Editing Company :
- Wieden & Kennedy
- Editor :
- Oscar Marmelstein
- Editor :
- Meghan Sims
- Editor :
- Joe Walton
- Audio Post :
- Ambassadors
- Sound Designer/Mixer :
- Rens Pluijm
- Composer :
- Sebastiaan Roestenburg
- Composer :
- Rens Pluijm
- Composer :
- Ed Meijaard
- Sound Producer :
- Zoe de Regt
- Music Company :
- Ambassadors
- Creative Production Studio :
- Ambassadors
- Managing Director :
- Hannah Glazenbrook
- Head of Operations :
- Gayle van Bochoven
- VFX Supervisor :
- Stephen Pepper
- VFX Supervisor :
- Sil Bulterman
- VFX Supervisor :
- Bas Moonen
- VFX Supervisor :
- Inti Martinez
- VFX Supervisor :
- Jeroen van Berkel
- 3D :
- Will Jeffers
- 3D :
- Robin van As
- 3D :
- Ralph Meijer
- 3D :
- Jeroen Cloosterman
- 3D :
- Sjoerd de Greef
- Colorist :
- Matt Hare
- Associate Design & Animation Director :
- Nick Groeneveld
- Associate Design & Animation Director :
- Jurrien Boogert
- Design :
- Jurrien Boogert
- Design :
- Maureen van der Hout
- Design :
- Rachelle Slingerland
- Animation :
- Nick Groeneveld
- Senior Producer :
- Bo Kops
- Senior Producer :
- Brittany Blazer
- Creative Director :
- Vincent Lammers
- Screenwriter :
- Andrew Ryvkin
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