Eventually, every binge watcher encounters an overzealous recommendation engine. Just one late-night viewing of “Hot Fuzz” can trigger a streaming service to suggest every British murder mystery set in a quaint village, one by one. (There are thousands of them.)
A new campaign for Sky, Brazil’s largest satellite TV provider, features smart sendups of this phenomenon, as a man is stalked throughout his house by the genre tropes of the latest movie in his queue. After just a single horror flick, a creepy doll lurks behind the fridge, and a chainsaw-wielding psychopath helps out in the kitchen
A war movie prompts amphibious assault troops in the bathtub and cannon fire in lieu of an alarm clock. And a nosferatu wastes electricity while a werewolf gets friendly with the family dog after a night of escapist fantasy.
Brazilian comedian Fábio Porchat plays the much-put-upon homeowner, who sighs his way through these apparently common occurrences. Each spot ends with a movie night on the couch that gathers characters from many genres, a showcase of the offerings available on Sky.
"We offer a variety of entertainment options under one roof, in a way that is simple, easy, and accessible for every customer profile,” said Sky Marketing Director Bianca Maksud, in a statement. “We want to be the best digital entertainment company in Brazil, focused on being part of our customer's routine and facilitating their consumption of content.”
The campaign from FCB Brasil is running on broadcast, digital and print placements, with each of the three spots in cuts ranging from 5 to 30 seconds.