A creepy doll and chainsaw-wielding psychopath stalk a bored binge-watcher in ads for Sky

Genre tropes star in spots from FCB Brasil showcasing the varied offerings of Brazil's largest satellite TV provider

Published On
Sep 01, 2021

Editor's Pick

Eventually, every binge watcher encounters an overzealous recommendation engine. Just one late-night viewing of “Hot Fuzz” can trigger a streaming service to suggest every British murder mystery set in a quaint village, one by one. (There are thousands of them.)

A new campaign for Sky, Brazil’s largest satellite TV provider, features smart sendups of this phenomenon, as a man is stalked throughout his house by the genre tropes of the latest movie in his queue. After just a single horror flick, a creepy doll lurks behind the fridge, and a chainsaw-wielding psychopath helps out in the kitchen

A war movie prompts amphibious assault troops in the bathtub and cannon fire in lieu of an alarm clock. And a nosferatu wastes electricity while a werewolf gets friendly with the family dog after a night of escapist fantasy.

 

Brazilian comedian Fábio Porchat plays the much-put-upon homeowner, who sighs his way through these apparently common occurrences. Each spot ends with a movie night on the couch that gathers characters from many genres, a showcase of the offerings available on Sky.

"We offer a variety of entertainment options under one roof, in a way that is simple, easy, and accessible for every customer profile,” said Sky Marketing Director Bianca Maksud, in a statement. “We want to be the best digital entertainment company in Brazil, focused on being part of our customer's routine and facilitating their consumption of content.”

The campaign from FCB Brasil is running on broadcast, digital and print placements, with each of the three spots in cuts ranging from 5 to 30 seconds.

 

Credits

Date
Sep 01, 2021
Client :
Sky
Agency :
FCB-Brasil
Strategy creative and production :
Amanda Fonseca
Strategy creative and production :
Ana Claudia Sepúlveda
Strategy creative and production :
Anna Martha Silveira
Strategy creative and production :
Bruna Zeferino
Strategy creative and production :
Camila Galdêncio
Strategy creative and production :
Daniela Fonseca
Strategy creative and production :
Elton Longhi
Strategy creative and production :
Fabio Freitas
Strategy creative and production :
Fernanda Geraldini
Strategy creative and production :
Guilherme Echeverria
Strategy creative and production :
João. Albertini
Strategy creative and production :
Leidiane Estrela
Strategy creative and production :
Luana Sanches
Strategy creative and production :
Lucas Souza
Strategy creative and production :
Luiz Filipin
Strategy creative and production :
Marcelo Rizerio
Strategy creative and production :
Marina Izaac
Strategy creative and production :
Mario Morais
Strategy creative and production :
Mateus Madureira
Strategy creative and production :
Mônica Oliveira
Strategy creative and production :
Pedro Lazzuri
Strategy creative and production :
Pedro Ramos
Strategy creative and production :
Rafael Cardoso
Strategy creative and production :
Rafael Martins
Strategy creative and production :
Renata D’avila
Strategy creative and production :
Renata Reigota
Strategy creative and production :
Ricardo Alonso
Strategy creative and production :
Ricardo Fraser
Strategy creative and production :
Ricardo John
Strategy creative and production :
Rodrigo Almeida
Strategy creative and production :
Rodrigo Resende
Strategy creative and production :
Thiago Iusim
Strategy creative and production :
Tiago Santos
Strategy creative and production :
Sheila Rodriguez
Strategy creative and production :
Yllo Pedra
Client :
André Ribeiro
Client :
Bianca Maksud
Client :
Camila D’Amenti
Client :
Débora Pinto
Client :
Juliana Torres
Client :
Karine Dantas
Client :
Mariana Costa
Production Company :
Saigon Filmes
Director :
Dois
Executive Producer :
Marcelo Altschuler
Executive Producer :
Carol Pessini
Production Coordinator :
Katiucia Soares
Production Coordinator :
Jucilene Almeida
Production Coordinator :
Haiane Basilio
Photography Director :
Fernando de Oliveira
Steadycam :
Sandro Galvão
Art Director :
Larissa Cambauva
Assistant Director :
Flavia Meszberg
Creative Researcher :
Diogo Pacifico
Creative Researcher :
Nathalia Schultz
Production Director :
Roberto Bellezia
Wardrobe :
Giovanna Moretto
Casting :
Eduardo Piva
Casting :
Carmem Silvia
Location Producer :
Kleber Pereira
Objects Production :
Adriana De Godoy
Makeup :
Carla Carrasco
Characterization :
Westerley Dornela
Fábio Porchat's Wardrobe :
Katia Giménez
Fábio Porchat's Wardrobe :
Simone Waisman
Fábio Porchat's Hair & Makeup :
Marcos Padilha
Editing for Nightmare and War :
Rogerio Ferreira
Editing for Fantasy :
Ivan Kanter
Post-production Coordinator :
Virgini Fares
Post Producer :
Fabio Abreu
Editing Assistant / Digital Assets :
Paulo Miranda
Editing Assistant / After Effects :
Leonardo Garcia
Editing Assistant :
Pedro Aquino
Color :
Bleach
Post Production :
Nash Production
Still Photography :
Marcelo Naddeo
Musical Score :
Quiet City Music + Sound
Composition :
Chris Jordao
Composition :
Darren Solomon
Mixing and Sound Editing :
Marcos Moretto
Mixing and Sound Editing :
André Melges
Client Service :
Xanna D’aguiar
Client Service :
Karina Vadasz
Client Service :
Ivis Silva
Coordination :
Quiet City Music+Sound
Voiceover :
Tiago Armani

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