The hashtag #GRWM on TikTok has 10.2 million posts as of this writing—but that didn’t stop haircare brand California Naturals from trying to add a fresh ingredient to the “get ready with me” formula.
The hashtag #GRWM on TikTok has 10.2 million posts as of this writing—but that didn’t stop haircare brand California Naturals from trying to add a fresh ingredient to the “get ready with me” formula.
FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also earned a top award.