Oscar Mayer's Dating App Plays Matchmaker to Bacon Lovers
'Sizzl' Aims to Help People Find 'Bacon Soulmates'
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Need some more bacon in your love life? Oscar Mayer has an app for that called "Sizzl" that the brand is touting as a "first-ever, totally real" dating app for bacon lovers.
The app is available for free on iTunes and is meant to "help Americans find their bacon soulmates," according to the Kraft Heinz-owned brand.
"Sizzl allows people to specify their bacon preferences in a customizable profile, upload photos and start checking out profiles of local fellow bacon lovers, with the ability to message and meet up with other Sizzl users based on a mutual-matching system," according to a statement, which says the app gives "new meaning to the term bacon-wrapped dates."
The app will be supported with paid digital ads. But like previous Oscar Mayer stunts -- including touting bacon as luxurious Father's Day gifts and a smartphone alarm that wakes you with the smells of bacon -- Sizzl seems aimed at winning the brand plenty of earned media.
The agencies on the campaign are 360i for digital, Olsonfor PR and Starcom for paid media.
Credits
- Date
- Sep 17, 2015
- Brand :
- Oscar Mayer
- Client :
- Oscar Mayer
- Agency :
- 360i
- Senior Director Integrated Marketing and Advertising :
- Tom Bick
- Senior Creative Director :
- Eric Dahmer
- Senior Brand Manager :
- Sarah Jones
- Brand Manager :
- Crystal Vant Hof
- Chief Creative Officer :
- Pierre Lipton
- Group Creative Director :
- Dave Yankelewitz
- Group Creative Director :
- Aaron Mosher
- Associate Creative Director :
- Heather English
- Copywriter :
- Shloimy Notik
- Art Director :
- Chad O'Connell
- Group Director, Content Production :
- Phil Pessaro
- Senior Content Producer :
- Lucy Scott
- Account Director :
- Meredith Smyth
- Senior Account Manager :
- Ashley Ackerman
- Designer :
- Peter Chang
- Designer :
- Yossi Belkin
- Senior Integrated Producer :
- Jamie-Leigh Florence
- Associate Integrated Producer :
- Anissa Richmond
- Senior Strategist :
- Leslie Turley
- Production Company :
- Park Pictures
- Director :
- Terri Timely
- Executive Producer :
- Jackie Kelman Bisbee
- Executive Producer :
- Dinah Rodriguez
- Supervising Producer :
- Christopher Grove
- Line Producer :
- David Lambert
- Director, Photography :
- James Whitaker
- Production Designer :
- Jona Tochet
- Key Costumer :
- Heather Montagna
- App Development :
- Fuzz Productions
- Post Production Company :
- The Whitehouse Post
- Producer :
- Marcia Wigley
- Editor :
- Caleb Hepler
- Visual Effects Company :
- Carbon VFX
- Producer :
- Briana Brackett
- Flame Artist :
- Matt Reilly
- Flame Artist :
- Kieran Walsh
- Sound Effects Artist :
- Max Benjamin
- Music :
- The Lodge
- Producer :
- Colin Thibadeau
- Mixer :
- Jeff Hinton
Need a credit fix? Contact the Creativity Editors
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