Samsung's 'Smart Windshield' Aims to Make Motorcyclists Safer

System Displays Information From Riders' Smartphones

Published On
Mar 17, 2016

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Samsung has created a prototype "Smart Windshield" for motorcyclists in Italy that connects their smartphones to their vehicles to making driving safer.

In Italy, using smartphones while driving contributes to 25 per cent of accidents among young motorists. The Smart Windshield, which was created in conjunction with Leo Burnett Italy, provides motorbike drivers with a windshield display including a GPS navigator, text messages, emails and voice calls. Motorcyclists can choose to stop and answer a call, or send an automated "I'm driving" message reply.

Samsung partnered with Edo Mossi, a rally and motorcross rider, and YouTuber Matteo Bruno, aka Cane Secco, to develop the system as part of its global "Launching People, Mixed Talents" campaign. Yamaha provided the Tricity 125 scooter to be fitted with the device. While it's just a prototype at the moment, Samsung is hopeful that the Smart Windshield could be the future of safer riding for motorcyclists.


Mar 17, 2016
Agency Executive Creative Director :
Francesco Bozza
Agency Executive Creative Director :
Alessandro Antonini
Creative Director :
Christopher Jones
Creative Director/ Copywriter :
Giovanni Salvaggio
Creative Director, Art Director :
Andrea Marzagalli
Creative Team :
Luca Ghilino
Creative Team :
Nicoletta Zanterino
Creative Team :
Marco Vigano
Creative Team :
Alice Crippa
Account Manager :
Federica Giacomotti
Senior Project Manager :
Andrea Castiglioni
Content and Social Media Manager :
Raffaella Ramondetti
Producer :
Maria Luisa Crisponi
Agency :
Leo Burnett-Italy
Brand :
Client :
Brand Leader :
Bruno Borsetto
Account Supervisor :
Carlotta Piccaluga
Global Strategic Planner :
Enrico Buongrazio
Director :
Davide Agosta

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