LG : So Real It's Scary

Ack! The floor!

Published On
Oct 21, 2012

Editor's Pick

LG promotes its IPS monitors and their "realness" with a hilarious stunt in an elevator that has people scrambling to get to a safe corner to escape the "falling" floor. It's a clever way to product demo -- almost as good as the Y&R Amsterdam's "Smart Thief" viral video for the brand from earlier in the year.

Credits

Date
Oct 22, 2012
Brand :
LG
Client :
LG
Agency :
SuperHeroes
Film Production :
Filmwinkel
Creative Director :
Rogier Vijverberg
Creative Director :
Rene Klinkhamer
Director :
Jasper Bazuin
Art Director :
Silje Lian
Producer :
Severien Jansen
Editor/Post Production :
Fred Huergo

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Project Type