Schwartz Demonstrates The Beauty Of Flavor With Exploding Spices

Herbs and Spices brand Schwartz tries to capture the beauty of flavor sensations in visual form in this ad by Grey Europe (which, in its use of color, is reminiscent of Sony's Volcano spot for Bravia). Directed by Partizan's Chris Cairns to an original score penned by UK producer MJ Cole, the spot sees several tonnes of assorted herbs and spices (from black peppercorns to cinnamon powder to chillies) rigged to explode in sync to music. Pyrotechnic experts Machine Shop helped make the explosions come to life (you can see more in a Making Of film abou the project).