Freaky boobs 'play their own game' in this sports bra ad
Painful but educative viewing from Australia's The Monkeys
Editor's Pick
Sports bra brand Berlei uses some fairly graphic imagery to highlight importance of good bra support in a new campaign from Australia.
The spot, by The Monkeys, depicts (somewhat freakily realistic) "boob" shaped balls getting punched, kicked, squashed by tennis racquets, shot through hoops and more. Female viewers may find watching this painful, but that's the point--according to Berlie, 43 per cent of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast sagging later in life. The tagline is "Stop your boobs playing their own game."
The campaign launches this week on broadcast and digital platforms. Leilani Croucher via Revolver/Will O'Rourke directs and the boob VFX are by Heckler.
Credits
- Date
- Sep 04, 2018
- Agency :
- The Monkeys
- Brand :
- Berlei
- Online :
- Heckler
- Post Production :
- Heckler
- Music Director :
- Karl Ritcher
- Music :
- Level Two
- Engineer :
- Simon Kane
- Producer :
- Meg Drummond
- Sound Studio :
- Song Zu
- Casting Director :
- Natalie Jane Harvie
- Casting House :
- Citizen Jane
- Editor :
- Scott Stirling
- Edit House :
- Michael Ritchie
- Executive Producer :
- Michael Ritchie
- Executive Producer :
- Pip Smart
- Producer :
- Alex Kember
- Director :
- Leilani Croucher
- Production Company :
- Will ORourke
- Production Company :
- Revolver
- Junior Producer :
- Cathryn Cooper
- Senior Integrated Producer :
- Sonia Ebrington
- Senior Broadcast Producer :
- Kaija Wall
- Head of Production :
- Thea Carone
- Strategic Planner :
- Charlotte Marshall
- Head of Planning :
- Michael Hogg
- Executive Planning Director :
- Fabio Buresti
- Content Executive :
- Greig Carlow
- Content Director :
- Shannon Duhig
- Group Content Director :
- Kezia Quinn
- Group Content Director :
- Kelly Spence
- Managing Director :
- Matt Michael
- Group CEO & Cofounder :
- Mark Green
- Senior Copywriter :
- Archie Murugaser
- Senior Art Director :
- Chloe Banicevic
- Creative Director :
- Barbara Humphries
- Executive Creative Director :
- Vince Lagana
- Executive Creative Director :
- Justin Drape
- Group CCO & Cofounder :
- Justin Drape
- Brand Manager :
- Chontelle Clark
- Marketing Manager :
- Andrea Michelle
- Division Manager :
- Holli Michelle
- VFX Supervisor :
- Jamie Watson
- Executive Producer :
- Bonnie Law
- VFX Producer :
- Amy Jarman
- Colorist :
- Greg Constantaras
- Media :
- OMD Melbourne
- Business Director :
- Kylie Pascoe
- Account Director :
- Camilla Wallace
- Account Manager :
- Jasmine Poole
- Public Relations :
- MINT
- Client Services Director :
- Miranda Bryce
- Account Director :
- Ambre Harfod Birkett
- Senior Account Executive :
- Rochelle Wilkinson
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