You Look Ridiculous Vacationing in VR, Says This Travel Campaign

Emirates' Dnata Reminds You That Real Travel Trumps a Virtual Trip

Published On
Feb 25, 2017

Editor's Pick

Traveling via virtual reality is all the rage at the moment -- as recent projects from Expedia and Avios illustrate-- but a new Middle East campaign from Emirates-owned travel brand Dnata reminds people that the real thing is so much better.

The premise of the ads, by Dubai agency TBWA/RAAD, is that even through virtual reality might allow you to surf in Bali (as seen here), do yoga in Phuket, dance the Polka at the Munich Oktoberfest and watch the French Open in Paris, you look really stupid sitting there wearing a VR headset in your living room. Of course, the real thing is better, and the spots end with prices for real-life packages to the destinations through Dnata.

The campaign includes as a series of print ads as well as the TV and online spots, which were directed by Ali Ali via production company Good People.


Feb 25, 2017
Brand :
Dnata Travel
Client :
Dnata Travel
Agency :
Chief Creative Officer :
Walid Kanaan
Executive Creative Director :
Fouad Abdel Malak
Creative Director :
Manuel Borde
Creative Team :
Gabriel Gama
Creative Team :
Guilherme Grossi
Creative Team :
Oswaldo Sa
Head of Art :
Claudio Campisto
Production House :
Good People
Director :
Ali Ali
Director, Photography :
Pierre Mouarkech
Editor :
Amr Rabeea
Executive Producer :
Michel Abou Zeid
Grading :
Karim Mira
Sound Design :
Hosny Ali
Online :
Lizard (Cairo)

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Project Type