Up until now, there was only one way to advertise garbage bags: load 'em up with leftovers and other mess, then proudly show off how strong and durable they were.
But under Napolean Dynamite director Jared Hess, garbage-bag commercials get a peculiar twist. EuroRSCG's first work for Hefty is this series of ads that are excellently effective in a bizarre way. Because these bags are so good, they hold up all your baby's disgusting mess, can handle a pretty wild ragerand even contain an otherworldy life form. No word yet on whether a real person was crammed into that bag for that last one.