Hefty : The Thing

These bags are good for all your messes.

Published On
Jul 09, 2012

Editor's Pick

Up until now, there was only one way to advertise garbage bags: load 'em up with leftovers and other mess, then proudly show off how strong and durable they were.

But under Napolean Dynamite director Jared Hess, garbage-bag commercials get a peculiar twist. EuroRSCG's first work for Hefty is this series of ads that are excellently effective in a bizarre way. Because these bags are so good, they hold up all your baby's disgusting mess, can handle a pretty wild ragerand even contain an otherworldy life form. No word yet on whether a real person was crammed into that bag for that last one.

Credits

Date
Jul 10, 2012
Brand :
Hefty
Client :
Hefty
Chief Creative Officer :
Jason Peterson
Creative Director :
Bill Rogers
Senior Art Director :
Jason Tisser
Senior Copywriter :
Regan Kline
Producer :
Joe Tipre
Production Company :
Moxie Pictures
Director :
Jared Hess
Executive Producer :
Robert Fernandez
Executive Producer :
Lizzie Schwartz
Head of Production :
Roger Zorovich
Producer :
Laura Heflin
Director, Photography :
Munn Powell
Editorial Company :
Feed the Walrus
Editor :
Adam Jenkins
Executive Producer :
Desiree Cobb
Sound Design Company :
Made
Sound Designer :
Todd Bernstein
Visual Effects :
Feed the Walrus
Visual Effects :
Greg Huber
Business Affairs :
Bonnie Hamilton
Creative Planner :
Kim Angel
Media Agency :
MPG
Media Director :
Vanessa Watts
Agency :
Euro RSCG-Chicago

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Project Type