Tinder flies high in this colorful, gravity-defying spot from its new campaign

Mischief and the directors Los Pérez are floating on air in their latest work emphasizing the app’s longer-term love

Published On
Mar 03, 2023
A man and woman spinning through the air in an embrace

Editor's Pick

We wrote about Tinder’s new “It Starts With a Swipe” campaign earlier this week, but this 60-second spot just arrived—a wonderfully stylized depiction of love that seems transient at first, before taking a turn to forever.

There’s definitely some “Everything Everywhere All at Once” going on in the dreamlike, acrobatic approach, which we’ve seen more of generally in advertising lately. (The Miller Lite/Coors Light spot on the Super Bowl played in the same sandbox.)

But the directors here, Los Pérez (the duo of Tania Verduzco and Adrián Pérez), have built up their own colorful cinematic language in recent years—see, for example, the Taco Bell clown spot—and do a fantastic job of finding the joy in the dance of dating.


A couple of :15s from the campaign, which we saw earlier in the week, were also heightened and stylized, but felt a bit more down-to-earth. This spot goes full fantasy, from first blush to destination wedding, with epic production design and darkly saturated colors (the fluffy black cat is perfectly cast—and clearly brings good luck).

The goal of the whole campaign is to move Tinder beyond its reputation for hookups, and to support all kinds of relationship. This work embodies that in a fresh and eye-catching way with youthful energy and style. What’s not to love?


Mar 03, 2023
Client :
Agency :
Global CMO :
Melissa Hobley
SVP Global Head of Marketing :
Stephanie Danzi
VP Global Marketing :
Rodrigo Fontes
Global Brand Director :
Perry Howell
Integrated Marketing Coordinator :
Melenie Becerra
Director Global Media :
Rachel Lewis
Media Manager :
Kyle Fagan
Co-Founder & CCO :
Greg Hahn
ECD & Partner :
Bianca Guimaraes
ECD & Partner :
Kevin Mulroy
Associate Creative Director :
Eleanor Rask
Associate Creative Director :
Trevor Joplin
Designer :
Sabrina Saccente
EVP Production :
Will Dempster
Senior Producer :
Hannah Kessler
Senior Producer :
Coleman Sweeney
Head of Strategy :
Jeff McCrory
Group Strategy Director :
Ed Gunn
Strategic Director :
Brittany Dow
Director of Development :
Oliver McAteer
President & Partner :
Kerry McKibbin
Managing Director :
Tyler Harris
Account Supervisor :
Taylor Jerome
Account Executive :
Maddy Vonderhaar
Production & Service Company :
Biscuit Filmworks
Director :
Los Pérez
Managing Director & Executive Producer :
Shawn Lacey
Executive Producer :
Andrew Travelstead
Producer :
Javier Alejandro​
Production Manager :
Zoe Travica
1st AD :
Julieta Lasarte
Director of Photography :
Daniel F. Abelló
Production Designer :
Anna Colomer
Service Company :
Executive Producer :
Daniel Monedero
Executive Producer :
Jesús Álamo
Line Producer :
Àgata Bert
Production Coordinator :
Mariona Colomé
Casting Director :
Lane Casting
Production Manager :
Yolanda Gata
Production Coordinator :
Marta Vega
Production Assistant :
Marta Mur
Location Manager :
Raul Candales
Focus Puller :
Kenneth Santos
Gaffer :
David Felices
Gaffer :
Alejandro Narváez
Key Grip :
David Arrés
Key Grip :
Gil Sala
FX Supervisor :
Juan Carlos Dávila
Stunts Coordinator :
Roger Salvany
Stylist :
Nuria Durá
Hair & Make Up :
Carmina Camps
Editorial :
Rock Paper Scissors
Editor :
Jamie Foord
Assistant Editor :
Austin Valenti
Senior Cutting Assistant :
Tom Mika
Senior Producer :
Taylor Colbert
Executive Producer :
Justin Kumpata
Managing Director :
Eve Kornblum
Color :
Royal Muster
Colorist :
Julia Rossetti
Color Assist :
Esli Israel
Color Assist :
Zack Wilpon
Executive Producer :
Thatcher Peterson
Animation :
Joseph Ryan
Music :
Banjo Soundscapes
Composer & Music Producer :
Ivan Llopis
Record & Mix :
Grayson Music Group
Audio Director :
Mark Domitric
Audio Executive Producer :
Kelly McCluskey
Sound Engineer :
Vlad Nikolic
Sound Designer :
Ben Swarbrick
Music Supervisor :
Rich Hamilton
Stills :
Early Morning Riot Production Company
Photographer :
Pol Kurucz
Executive Producer :
Jennifer Rovero
Executive Producer :
Rhea Rachevsky
Executive Producer :
Jason Bergh
Producer :
Stephan Bielecki
Lighting Director :
Ram Gibson
Production Designer :
Natalie Fält
Casting :
Adam Browne
Stylist :
Liz Rundbaken
Hair :
Ricky Fraser
Hair :
Preston Wada
Make-Up :
Alexandra French
Nails :
Krista Jones
Post Production :
Nataly Trach
Post Production :
Alyssa Ramstetter
Mechanicals Lead :
Cory Shaw

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