Tinder flies high in this colorful, gravity-defying spot from its new campaign
Mischief and the directors Los Pérez are floating on air in their latest work emphasizing the app’s longer-term love

Editor's Pick
We wrote about Tinder’s new “It Starts With a Swipe” campaign earlier this week, but this 60-second spot just arrived—a wonderfully stylized depiction of love that seems transient at first, before taking a turn to forever.
There’s definitely some “Everything Everywhere All at Once” going on in the dreamlike, acrobatic approach, which we’ve seen more of generally in advertising lately. (The Miller Lite/Coors Light spot on the Super Bowl played in the same sandbox.)
But the directors here, Los Pérez (the duo of Tania Verduzco and Adrián Pérez), have built up their own colorful cinematic language in recent years—see, for example, the Taco Bell clown spot—and do a fantastic job of finding the joy in the dance of dating.
A couple of :15s from the campaign, which we saw earlier in the week, were also heightened and stylized, but felt a bit more down-to-earth. This spot goes full fantasy, from first blush to destination wedding, with epic production design and darkly saturated colors (the fluffy black cat is perfectly cast—and clearly brings good luck).
The goal of the whole campaign is to move Tinder beyond its reputation for hookups, and to support all kinds of relationship. This work embodies that in a fresh and eye-catching way with youthful energy and style. What’s not to love?
Credits
- Date
- Mar 03, 2023
- Client :
- Tinder
- Agency :
- Mischief
- Global CMO :
- Melissa Hobley
- SVP Global Head of Marketing :
- Stephanie Danzi
- VP Global Marketing :
- Rodrigo Fontes
- Global Brand Director :
- Perry Howell
- Integrated Marketing Coordinator :
- Melenie Becerra
- Director Global Media :
- Rachel Lewis
- Media Manager :
- Kyle Fagan
- Co-Founder & CCO :
- Greg Hahn
- ECD & Partner :
- Bianca Guimaraes
- ECD & Partner :
- Kevin Mulroy
- Associate Creative Director :
- Eleanor Rask
- Associate Creative Director :
- Trevor Joplin
- Designer :
- Sabrina Saccente
- EVP Production :
- Will Dempster
- Senior Producer :
- Hannah Kessler
- Senior Producer :
- Coleman Sweeney
- Head of Strategy :
- Jeff McCrory
- Group Strategy Director :
- Ed Gunn
- Strategic Director :
- Brittany Dow
- Director of Development :
- Oliver McAteer
- President & Partner :
- Kerry McKibbin
- Managing Director :
- Tyler Harris
- Account Supervisor :
- Taylor Jerome
- Account Executive :
- Maddy Vonderhaar
- Production & Service Company :
- Biscuit Filmworks
- Director :
- Los Pérez
- Managing Director & Executive Producer :
- Shawn Lacey
- Executive Producer :
- Andrew Travelstead
- Producer :
- Javier Alejandro
- Production Manager :
- Zoe Travica
- 1st AD :
- Julieta Lasarte
- Director of Photography :
- Daniel F. Abelló
- Production Designer :
- Anna Colomer
- Service Company :
- Grayskull
- Executive Producer :
- Daniel Monedero
- Executive Producer :
- Jesús Álamo
- Line Producer :
- Àgata Bert
- Production Coordinator :
- Mariona Colomé
- Casting Director :
- Lane Casting
- Production Manager :
- Yolanda Gata
- Production Coordinator :
- Marta Vega
- Production Assistant :
- Marta Mur
- Location Manager :
- Raul Candales
- Focus Puller :
- Kenneth Santos
- Gaffer :
- David Felices
- Gaffer :
- Alejandro Narváez
- Key Grip :
- David Arrés
- Key Grip :
- Gil Sala
- FX Supervisor :
- Juan Carlos Dávila
- Stunts Coordinator :
- Roger Salvany
- Stylist :
- Nuria Durá
- Hair & Make Up :
- Carmina Camps
- Editorial :
- Rock Paper Scissors
- Editor :
- Jamie Foord
- Assistant Editor :
- Austin Valenti
- Senior Cutting Assistant :
- Tom Mika
- Senior Producer :
- Taylor Colbert
- Executive Producer :
- Justin Kumpata
- Managing Director :
- Eve Kornblum
- VFX :
- Parliament
- Color :
- Royal Muster
- Colorist :
- Julia Rossetti
- Color Assist :
- Esli Israel
- Color Assist :
- Zack Wilpon
- Executive Producer :
- Thatcher Peterson
- Animation :
- Joseph Ryan
- Music :
- Banjo Soundscapes
- Composer & Music Producer :
- Ivan Llopis
- Record & Mix :
- Grayson Music Group
- Audio Director :
- Mark Domitric
- Audio Executive Producer :
- Kelly McCluskey
- Sound Engineer :
- Vlad Nikolic
- Sound Designer :
- Ben Swarbrick
- Music Supervisor :
- Rich Hamilton
- Photographer :
- Pol Kurucz
- Executive Producer :
- Jennifer Rovero
- Executive Producer :
- Rhea Rachevsky
- Executive Producer :
- Jason Bergh
- Producer :
- Stephan Bielecki
- Lighting Director :
- Ram Gibson
- Production Designer :
- Natalie Fält
- Casting :
- Adam Browne
- Stylist :
- Liz Rundbaken
- Hair :
- Ricky Fraser
- Hair :
- Preston Wada
- Make-Up :
- Alexandra French
- Nails :
- Krista Jones
- Post Production :
- Nataly Trach
- Post Production :
- Alyssa Ramstetter
- Mechanicals Lead :
- Cory Shaw
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