PayPal and Aardman Fundraise for the Holidays With an Animated CGI Turkey Race
Campaign by CP&B Supported Eight Charities
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PayPal launched a holiday charity drive in the U.K. last week that culminated in a fun TV spot in which CGI turkeys ran a "Turkey Dash" race, powered by donations.
The payment service and agency CP&B London linked with animation studio Aardman to create the CGI turkeys, and earlier in the week ran trailers featuring the eight birds, each representing a different U.K. charity. People were encouraged to make their donations online and on Friday night the final race, seen here, was broadcast during Channel 4 Jamie Oliver cooking show "Jamie and Jimmy's Friday Night Feast." The one that received the most number of donations won the race, and Aardman was working on the final animation right up until the race day.
Alison Sagar, CMO and head of consumer at PayPal U.K., explains: "With Turkey Dash, we wanted to show the power of online payments to do good. Last Christmas, more than a million people in the UK made a donation to their favourite cause with PayPal. This year, we want to encourage even more donations."
Credits
- Date
- Dec 18, 2017
- Agency:
- CP&B-London
- Brand:
- PayPal
- Client:
- PayPal
- Creative Director:
- Dave Newbold
- Creative Director:
- Jim Eyre
- Creative:
- Jim Eyre
- Creative:
- Dave Newbold
- Creative Lead:
- Alex Budin
- Head of Tech:
- Alex Budin
- Creative Lead:
- Chun Tung
- UX Designer:
- Chun Tung
- Junior Creative Team:
- Kostie Kontorravdis
- Junior Creative Team:
- Tom Kemp
- Head of Design:
- Hugh Tarpey
- Designer:
- Kat Wozniak
- Designer:
- Luke Sneddon
- Senior Integrated Producer:
- Chris Chapman
- Business Director:
- Mark Boyd
- Account Manager:
- Grace Albrow
- Head of Planning:
- Nicole Frost
- Planning Director:
- Nicole Frost
- Creative Planner:
- Emma Banks
- Head of Business Affairs:
- Susan Grant
- PR Director:
- Trudi Harris
- Director:
- Darren Dubicki
- Producer:
- Jason Fletcher-Bartholomew
- Production Manager:
- Danny Gallagher
- Executive Producer:
- Heather Wright
- UK CMO and Head of Consumer:
- Alison Sagar
- Head of Advertising and Media:
- Rosalind Young
- Head of Consumer Value Proposition Marketing:
- Jo Denman
- Head of EMEA Brand Marketing:
- Liz Wright
- Senior Manager of Value Proposition Marketing:
- Charlotte Turland
- Senior Manager, Co-Marketing and Partnerships:
- Phil Best
- Senior Manager of Communications:
- Neil Cassley
- Marketing Manager of Value Proposition Marketing:
- Gregory Aubert
- Social Media Lead:
- Charlie Spencer
- Marketing Executive:
- Laura Davies
- Co-Marketing and Partnerships Intern:
- Charlotte Goldspink
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