The UN follows its coronavirus global brief to creatives with a review by the world's top leaders

Top creative execs from FCB, DDB, R/GA and more will help to ensure ideas translate across cultures

Published On
Apr 06, 2020

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Earlier this month, the United Nations issued an open brief to creatives around the world asking them for ideas supporting efforts around the coronavirus pandemic centered on six key areas: social distancing, hygiene, symptom education, donations, global solidarity and myth-busting.

Now, the UN has announced that ideas submitted for the brief will be reviewed by some of the world's top creative leaders. The Global Creative Review, run by execs across different agency networks, will connect creatives who participate to three global leaders who can provide them feedback on how to help their ideas resonate around the world.

Among the leaders taking part include FCB Global CCO Susan Credle, R/GA EMEA CCO Andre Le Masuier, Isobar CCO Ronald Ng, Grey Group Global Creative Chairman Per Pederson, Spotify GCD Marie Ronn, Ogilvy Deputy CCO Joe Sciarrotta, DDB New Zealand/Australia CCO Damon Stapleton and Leo Burnett CCO Liz Taylor. Others come from agencies including 72andSunny, BBDO, Cheil, Dentsu, Happiness, Havas, Tribal and Wunderman Thompson.

Organizers hope the platform will ensure that creatives' ideas will translate not just across language, but across culture. "We had a ton of ideas, but quickly realized we needed help to make them truly global,” the review organizers said in a statement. “We are building this plane while flying, but wanted to get this out to the world as quickly as possible. The world today needs ideas that work across continents.” 

So far, creative leaders from more than 40 countries have signed up to be reviewers. The UN team is hoping to add more, however, noting that Asia and Africa are currently underrepresented. More information on how to join can be found at www.globalcreativereview.com.