A Fairy Tale Ends With a Twist in This Spot for Green & Black's Chocolate

Mondelez Promotes Brand's Velvet Edition With Red Riding Hood-Themed Spot

Published On
Oct 19, 2017

Editor's Pick

At first glance, a new TV ad for Mondelez-owned organic chocolate brand Green & Black's is pretty creepy. The film features a "Litttle Red Riding Hood" figure riding a bike through a forest, when suddenly (having just broken off a square of chocolate) she's pursued by a pack of wolves. Fog and the music (a chilling cover of "Ready or Not " by the Delfonics, sung by Ever Hazel and arranged by Finger Music) adds to the scary atmosphere, and you're almost wondering if this could be a Halloween film.

However, all is not what it seems: after dumping her bike and running away, she covers her eyes with her hand and starts counting, and the wolves run away. This fits nicely with the tagline: "Not everything is as dark as it seems."

The ad, promoting Green & Black's Velvet Edition range, is by agency Mcgarrybowen and was directed by Dorian & Daniel at Academy. It's running on U.K. TV and online.

Credits

Date
Oct 19, 2017
Agency:
mcgarrybowen-London
Brand:
Barnardo's
Client:
Barnardo's
Executive Creative Director:
Paul Jordan
Executive Creative Director:
Angus MacAdam
Creative Director:
Simon Connor
Creative Director:
Stephen Cross
Agency Producer:
Elaine Coyle
Business Director:
Brendan Taylor
Account Director:
Henry Carless
Production Company:
Academy Films
Director, Photography:
Andre Chemetoff
Producer:
George Saunders
Producer:
Lizie Gower
Director:
Dorian & Daniel
Project Manager:
Bugs Hartley
Post Production:
Electric Theatre Collective
Flame Artist:
Giles Cheetham
Post Producer:
Josh Robinson
Grade:
Seamus OKane
Grade:
The Mill
Edit:
Art Jones
Edit:
Work
Music Company:
Finger Music
Music:
Ready or Not by Hazel Tratt
Composer:
Hazel Tratt
Music Supervisor:
Chris Phelps
Executive Producer:
Clare McGrath
Sound Director:
Wave Sound Studios
Sound Engineer:
Jack Sedgwick

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Project Type
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