At first glance, a new TV ad for Mondelez-owned organic chocolate brand Green & Black's is pretty creepy. The film features a "Litttle Red Riding Hood" figure riding a bike through a forest, when suddenly (having just broken off a square of chocolate) she's pursued by a pack of wolves. Fog and the music (a chilling cover of "Ready or Not " by the Delfonics, sung by Ever Hazel and arranged by Finger Music) adds to the scary atmosphere, and you're almost wondering if this could be a Halloween film.
However, all is not what it seems: after dumping her bike and running away, she covers her eyes with her hand and starts counting, and the wolves run away. This fits nicely with the tagline: "Not everything is as dark as it seems."
The ad, promoting Green & Black's Velvet Edition range, is by agency Mcgarrybowen and was directed by Dorian & Daniel at Academy. It's running on U.K. TV and online.