A Fairy Tale Ends With a Twist in This Spot for Green & Black's Chocolate

Mondelez Promotes Brand's Velvet Edition With Red Riding Hood-Themed Spot

Published On
Oct 19, 2017

Editor's Pick

At first glance, a new TV ad for Mondelez-owned organic chocolate brand Green & Black's is pretty creepy. The film features a "Litttle Red Riding Hood" figure riding a bike through a forest, when suddenly (having just broken off a square of chocolate) she's pursued by a pack of wolves. Fog and the music (a chilling cover of "Ready or Not " by the Delfonics, sung by Ever Hazel and arranged by Finger Music) adds to the scary atmosphere, and you're almost wondering if this could be a Halloween film.

However, all is not what it seems: after dumping her bike and running away, she covers her eyes with her hand and starts counting, and the wolves run away. This fits nicely with the tagline: "Not everything is as dark as it seems."

The ad, promoting Green & Black's Velvet Edition range, is by agency Mcgarrybowen and was directed by Dorian & Daniel at Academy. It's running on U.K. TV and online.

Credits

Date
Oct 19, 2017
Agency :
mcgarrybowen-London
Brand :
Barnardo's
Client :
Barnardo's
Executive Creative Director :
Paul Jordan
Executive Creative Director :
Angus MacAdam
Creative Director :
Simon Connor
Creative Director :
Stephen Cross
Agency Producer :
Elaine Coyle
Business Director :
Brendan Taylor
Account Director :
Henry Carless
Production Company :
Academy Films
Director, Photography :
Andre Chemetoff
Producer :
George Saunders
Producer :
Lizie Gower
Director :
Dorian & Daniel
Project Manager :
Bugs Hartley
Post Production :
Electric Theatre Collective
Flame Artist :
Giles Cheetham
Post Producer :
Josh Robinson
Grade :
Seamus OKane
Grade :
The Mill
Edit :
Art Jones
Edit :
Work
Music Company :
Finger Music
Music :
Ready or Not by Hazel Tratt
Composer :
Hazel Tratt
Music Supervisor :
Chris Phelps
Executive Producer :
Clare McGrath
Sound Director :
Wave Sound Studios
Sound Engineer :
Jack Sedgwick

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Project Type
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