Waitrose unveils first Christmas ad from Saatchi, with help from Autumn De Wilde and Depeche Mode
Graham Norton makes a cameo in colorful spot where great food makes up for various party mishaps
Editor's Pick
It’s an exciting holiday season for Saatchi & Saatchi London, which in May was named agency for the John Lewis Partnership—becoming the marketing partner for both the Waitrose and John Lewis brands, both of which are known for their epic Christmas adverts.
We’re still waiting on the 2023 John Lewis holiday spot—generally the most anticipated of them all—but Waitrose rolled out its holiday campaign this morning. It’s anchored by a richly colorful 90-second spot directed by Autumn De Wilde and featuring the classic Depeche Mode track “Just Can’t Get Enough.”
Set at an impossibly lavish holiday party, the spot sees the hosts and guests navigating the usual party mishaps—and Graham Norton—with aplomb.
In the end, not even a power outage can dampen the festivities.
The message at the end, “When the food’s good, everything’s good,” rings true. And while the plot is a well-worn story—wasn’t M&S just complaining about this kind of pursuit of perfection in the face of adversity?—De Wilde’s work is visually spectacular. Overall, the spot is broadly welcoming.
“It’s my personal and professional opinion that food at Christmas fixes everything,” said Franki Goodwin, chief creative officer at Saatchi & Saatchi London. “You can get the odd present, or outfit or quiz question wrong but if the food—and the wine—is good, then everything will be good. This joyful campaign is simply that played out at scale and with real heart—you can rely on Waitrose for the good stuff, and the rest is, well… it’s gravy isn’t it?”
The campaign also includes a number of out-of-home executions.
Credits
- Date
- Nov 02, 2023
- Client :
- Waitrose
- Agency :
- Saatchi & Saatchi-London
- CCO :
- Franki Goodwin
- Executive Creative Director :
- Raphael Basckin
- Creative Director :
- Ashley Milhollin
- Copywriter :
- Sam Pascoe
- Copywriter :
- Olivia Weston
- Art Director :
- Heath Sims
- Art Director :
- Emily Downing
- Art Director :
- Christina Leaver
- Head of Design :
- Kris Miklos
- Planning Partner :
- Craig Adams
- Managing Partner :
- Alice Flanagan
- Business Lead :
- Nadia Singh
- Account Director :
- Sarah Covill
- Account Director :
- Jennifer Mizzi
- Account Director :
- Leela McElroy
- Account Manager :
- James Hall
- Executive Production Director :
- Matt Hodges
- Executive Producer :
- Adam Walker
- Integrated Executive Producer :
- Hannah Wood
- Senior Integrated Producer :
- Jessica Nelson
- Senior Integrated Producer :
- Sarah Beastall
- Senior Integrated Producer :
- Michelle Walton
- Senior Integrated Producer :
- Michelle Kuginis
- Production Assistant :
- Mickalah Aldridge
- Production Company :
- Prodigious
- Photographer :
- Jo Sidey
- Production Co Executive Producer :
- Jo Hodge
- Shoot Producer :
- Rachel Wickham
- Shoot Producer :
- Jasmine Willson
- Production Company :
- Anonymous Content
- Director :
- Autumn De Wilde
- Director of Photography :
- Christopher Blauvelt
- Production Co Producer :
- Peter Knowles
- Editor :
- Dominic Leung
- Post-Production Company :
- Rascal
- Post-Production Producer :
- Ben Spalding
- Sound Engineer :
- Sam Ashwell
- Casting Director :
- Claire Curry
- Media Agency :
- MG OMD
- Executive Director :
- Geraldine Ridgway
- Chief Strategy Officer :
- Paddy Adams
- Business Director :
- Hannah Gardner
- Account Manager :
- Jack Willers
- Digital Business Director :
- Danielle Matthee
- Digital Account Manager :
- Adam Kerbouci
- Digital Senior Executive :
- Freddie Perkins
- AV Business Director :
- Gabriella Michalski
- AV Account Director :
- Andrew Matsoukis
- AV Account Manager :
- Jono Williams
- Partnership Business Director :
- Maddie Taylor-Wilson
- Publishing Account Director :
- Sophie Bertenshaw
- Outdoor Planning Manager :
- Shannon Sanghera
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