Waitrose unveils first Christmas ad from Saatchi, with help from Autumn De Wilde and Depeche Mode

Graham Norton makes a cameo in colorful spot where great food makes up for various party mishaps

Published On
Nov 02, 2023
Two women dressed in red at a holiday party looking shocked

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It’s an exciting holiday season for Saatchi & Saatchi London, which in May was named agency for the John Lewis Partnership—becoming the marketing partner for both the Waitrose and John Lewis brands, both of which are known for their epic Christmas adverts.

We’re still waiting on the 2023 John Lewis holiday spot—generally the most anticipated of them all—but Waitrose rolled out its holiday campaign this morning. It’s anchored by a richly colorful 90-second spot directed by Autumn De Wilde and featuring the classic Depeche Mode track “Just Can’t Get Enough.” 

Set at an impossibly lavish holiday party, the spot sees the hosts and guests navigating the usual party mishaps—and Graham Norton—with aplomb.

In the end, not even a power outage can dampen the festivities.


The message at the end, “When the food’s good, everything’s good,” rings true. And while the plot is a well-worn story—wasn’t M&S just complaining about this kind of pursuit of perfection in the face of adversity?—De Wilde’s work is visually spectacular. Overall, the spot is broadly welcoming.

“It’s my personal and professional opinion that food at Christmas fixes everything,” said Franki Goodwin, chief creative officer at Saatchi & Saatchi London. “You can get the odd present, or outfit or quiz question wrong but if the food—and the wine—is good, then everything will be good. This joyful campaign is simply that played out at scale and with real heart—you can rely on Waitrose for the good stuff, and the rest is, well… it’s gravy isn’t it?”

The campaign also includes a number of out-of-home executions.

Waitrose Christmas billboard #3

Waitrose Christmas billboard #1

Waitrose Christmas billboard #2


Nov 02, 2023
Client :
Agency :
Saatchi & Saatchi-London
Franki Goodwin
Executive Creative Director :
Raphael Basckin
Creative Director :
Ashley Milhollin
Copywriter :
Sam Pascoe
Copywriter :
Olivia Weston
Art Director :
Heath Sims
Art Director :
Emily Downing
Art Director :
Christina Leaver
Head of Design :
Kris Miklos
Planning Partner :
Craig Adams
Managing Partner :
Alice Flanagan
Business Lead :
Nadia Singh
Account Director :
Sarah Covill
Account Director :
Jennifer Mizzi
Account Director :
Leela McElroy
Account Manager :
James Hall
Executive Production Director :
Matt Hodges
Executive Producer :
Adam Walker
Integrated Executive Producer :
Hannah Wood
Senior Integrated Producer :
Jessica Nelson
Senior Integrated Producer :
Sarah Beastall
Senior Integrated Producer :
Michelle Walton
Senior Integrated Producer :
Michelle Kuginis
Production Assistant :
Mickalah Aldridge
Production Company :
Photographer :
Jo Sidey
Production Co Executive Producer :
Jo Hodge
Shoot Producer :
Rachel Wickham
Shoot Producer :
Jasmine Willson
Production Company :
Anonymous Content
Director :
Autumn De Wilde
Director of Photography :
Christopher Blauvelt
Production Co Producer :
Peter Knowles
Editor :
Dominic Leung
Post-Production Company :
Post-Production Producer :
Ben Spalding
Sound Engineer :
Sam Ashwell
Casting Director :
Claire Curry
Media Agency :
Executive Director :
Geraldine Ridgway
Chief Strategy Officer :
Paddy Adams
Business Director :
Hannah Gardner
Account Manager :
Jack Willers
Digital Business Director :
Danielle Matthee
Digital Account Manager :
Adam Kerbouci
Digital Senior Executive :
Freddie Perkins
AV Business Director :
Gabriella Michalski
AV Account Director :
Andrew Matsoukis
AV Account Manager :
Jono Williams
Partnership Business Director :
Maddie Taylor-Wilson
Publishing Account Director :
Sophie Bertenshaw
Outdoor Planning Manager :
Shannon Sanghera

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