A woman hooks up for a one night stand with a sexy version of Pinocchio, aka "Woody," in TBWA/Paris's latest spot for French HIV awareness organization AIDES. The brief was to communicate that many people aren't aware they are HIV positive - so might lie without knowing it. (In Europe, around 650, 000 people are still unaware of their HIV status, says AIDES, encouraging the spread of the virus). In this case, our wooden hunk gives the game away when his nose does -- well, what Pinocchio's nose is famous for.
The advertiser is known for its innovative, racy executions, including a story about a promiscuous graffiti member and a clever dick.