Apple TV+ has named Dentsu Creative to its U.S. creative roster, handing it some work that had been historically done by TBWA\Media Arts Lab, TBWA Worldwide’s bespoke agency dedicated to its Apple account. The move is significant given that TBWA has been associated with Apple’s advertising since 1997.
Four people close to the situation said that Dentsu will be handling social media for the streaming service.
TBWA\MAL referred calls to the client, which did not respond for comment. Dentsu declined to comment.