Wingstop names 72andSunny as lead creative agency

Wingstop has named Stagwell's 72andSunny as its lead creative agency following a review that started in December. Check out the latest Ad Age events and award programs The restaurant chain had worked with Publicis Groupe's Leo Burnett since 2018. The search was handled by Joanne Davis Consulting, which declined to comment. 72andSunny wasn’t immediately available for comment. Look back: Wingstop puts creative account into review This is a significant win for 72andSunny, which picked up accounts with Sonos and Zillow last year. This week, it was reported that the agency’s Etsy account had been put into review. Read more: Etsy seeks new creative agency Leo Burnett’s work for Wingstop’s “Thighstop” campaign was awarded the Grand Prix for Creative Commerce at Cannes Lions last year. The campaign responded to a national chicken wing shortage in the U.S. with a fun and engaging virtual rebrand. In September, the creators of the “Thighstop” campaign, Matt McNulty and Ben Pfutzenreuter, departed Leo Burnett for OKRP, where they work on Burger King’s advertising. Wingstop’s business continues to grow. Wingstop's 2022 systemwide sales jumped 16.8% to $2.7 billion and its U.S. same-store sales rose 3.4%, the company reported in February. Wingstop, which operates more than 1,950 restaurants globally, spent over $123 million on advertising expenses in 2022, an increase from $84 million in 2021, according to the company’s latest 10-K filing.

Wingstop names 72andSunny as lead creative agency

Featured Stories