Anheuser-Busch has lured the most powerful endorser/influencer of 2021—Travis Scott, who took an active role in the development of the brewer’s new Cacti hard seltzer. “This is Travis’ vision,” Lana Buchanan, VP of marketing for AB InBev’s so-called Beyond Beer division, says of the agave-infused brand’s motif, which combines Mexican imagery with a cosmic ethos.
When will brands and agencies learn to balance their thirst for attention with a little bit of common sense? The latest marketer overreach comes from Tropicana, which pulled its campaign urging parents to sneak mimosas out of hidden mini-refrigerators after backlash from critics who said it encouraged irresponsible drinking. It comes not long after Kraft Heinz killed its suggestive “send noods” effort. There is of course, an alternative view: that people are a little uptight, and that stoking controversy leads to more attention. What do you think, Ad Age reader? Tweet us at @adage.
Don’t underestimate the power of Jamie Lee Curtis’s Twitter feed. The actress tweeted this Nov. 10 post about Burberry’s ‘Singin’ in the Rain’ ad, sending it back to the top of our most-read list.