Technology

Creator and influencer trends brand marketers need to know about right now

Away’s new campaign, TikTok’s new “underconsumption” trend and Nickelodeon’s creator-heavy Kids’ Choice Awards are some of this week’s creator economy headlines. (Instagram, Tiktok)
July 16, 2024 09:30 AM

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses. Sign up for our influencer marketing newsletter here

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