One of Twitter’s biggest media partners, and a major force in advertising, Linda Yaccarino, chairman, global advertising sales partnerships at NBCUniversal, is “obsessed” with Elon Musk’s maneuvers since taking over Twitter.
“First of all, I think it’s fascinating,” Yaccarino said on Thursday during the Ad Age Next: Streaming conference, when the discussion, as so many do these days, turned to the billionaire and his new ownership of Twitter.
Yaccarino noted that she was not necessarily authorized to talk about Musk, but that she has been in talks with him in recent weeks as part of Twitter's council calls set up with industry executives.
“There is no surrogate for Twitter,” Yaccarino said.
Yaccarino was clearly rooting for Musk to figure out Twitter, saying that “Twitter is the single, No. 1 biggest content partner, content distribution partner for NBCUniversal.”