General Motors needs another “zero” for its “zero-zero-zero” electric vehicle marketing motto: Zero crashes, zero emissions, zero congestion, and now “zero-party data.”
March 22, 2023 02:10 PM
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17 hot take predictions for the TV upfronts
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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