TikTok creators are turning against the platform—how it could affect influencer marketing

TikTok creators have posted about the platform feeling "weird" or "different" following its 12-hour shutdown, and some have reported their political content is being censored. (@azulas_twin, @danny.deluxe)

January 24, 2025 06:56 PM

Creators on TikTok spent the final hours leading up to the platform’s temporary shutdown on Saturday eulogizing it, honoring its impact on pop culture and their careers with video compilations and heartfelt messages.

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