Inside the NFL’s revamped influencer marketing strategy to reach Gen Z and diverse fans

For the second year of its “Creator of the Week” program with YouTube and Whalar, the NFL is enlisting creators to produce social content in the days leading up to game day as well as from the sidelines. (Whalar)

September 03, 2024 03:00 PM

Over 50 influencers and creators will film social content from the sidelines of the NFL’s opening week, which begins Thursday and includes the league’s first game in South America on Friday.

Featured Stories

Newfronts

How Tubi is positioning its ad products for buyers leaving traditional TV

Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

By:

Parker Herren

How Tubi is positioning its ad products for buyers leaving traditional TV

Brand Marketing

CMO job moves and hiring trends to watch

Why Roku is skipping the NewFronts this year and what it means for marketers

NewFronts 2025—what brands and agencies need to watch

Newfronts

By:

Garett Sloane

NewFronts 2025—what brands and agencies need to watch

Latest News

How TikTok aims to connect with brands at NewFronts

GroupM CEO confirms impending layoffs in internal memo

Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy

Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila

Staying current is easy with newsletters delivered straight to your inbox.

See More in Technology

Influential ad archive AdLand gets new lease on life through acquisition by Marketecture

Why podcasts are playing a bigger role in brands’ creator strategies

TikTok gets more aggressive with advertisers amid ban uncertainty

IAB PlayFronts 2025—5 takeaways for brands

Staying current is easy with newsletters delivered straight to your inbox.