Technology

Twitter's new gold check marks create brand confusion

Slim Jim's Twitter account shows the new look, but Steak-umm still has the legacy blue check. (Twitter)
December 21, 2022 02:00 PM

Twitter’s new look for brand accounts, which includes gold check marks and square profile pictures, is causing some confusion among Twitter’s power users, especially since the update has only appeared on the accounts of some marketers. For instance, Slim Jim’s Twitter account has a new gold check mark, while brands like Cinnabon and Steak-umm maintain the older blue check marks with the standard round profile pics.

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