Walmart revealed advertising revenue for the first time on Thursday, saying that it generated $2.1 billion last year, a strong sign that its retail media ad strategy is starting to click.
Walmart revealed advertising revenue for the first time on Thursday, saying that it generated $2.1 billion last year, a strong sign that its retail media ad strategy is starting to click.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.