Technology

Walmart hauls in $2.1 billion from advertising while launching ad network

Walmart launched an ad network last year through a partnership with The Trade Desk. (David Paul Morris/Bloomberg)
February 17, 2022 04:59 PM

Walmart revealed advertising revenue for the first time on Thursday, saying that it generated $2.1 billion last year, a strong sign that its retail media ad strategy is starting to click.

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