New Benetton Ads Confront Prejudice, But Don't Shock

Benetton's new print campaign features a disabled model from Germany and a Brazilian transsexual, among other brand ambassadors. Unlike previous campaigns that courted controversy with shocking images, the new ads don't highlight or play up the models' differences. Germany's Mario Galla has a leg prosthesis and well-known Brazilian model Lea T is a transsexual, but that's not obvious in the ads.